Who owns the IT'S SPF, JUST BETTER trademark?

The IT'S SPF, JUST BETTER trademark is owned by WILC Healthcare Inc..

What class is the IT'S SPF, JUST BETTER trademark registered in?

The IT'S SPF, JUST BETTER trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for IT'S SPF, JUST BETTER?

The USPTO serial number for IT'S SPF, JUST BETTER is 90530598.

What is the registration number for IT'S SPF, JUST BETTER?

IT'S SPF, JUST BETTER is registered under USPTO registration number 8131959.

ITS

USPTO Trademark Record

REGISTERED

IT'S SPF, JUST BETTER

SN 90530598·Reg 8131959·Filed Feb 16, 2021

Owner WILC Healthcare Inc.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

IT'S SPF, JUST BETTER (Serial No. 90530598), Registration No. 8131959, is a registered US trademark filed on Feb 16, 2021 by WILC Healthcare Inc.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: February 10, 2032

Mark Intelligence

IT'S SPF, JUST BETTER (Reg. #8131959) is a registered US trademark that has been protecting its owner, WILC Healthcare Inc., since 2021. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 16, 2021

SERIAL

90530598

REG#

8131959

REGISTERED

Feb 10, 2026

Owner

Applicant

WILC Healthcare Inc.

Entity

Corporation

Address

1600, 925 West Georgia Street, Vancouver, V6C3L2

Country

Attorney

NamePaul Matthews

Law firm

Paul Matthews LAWSON LUNDELL LLP

Docket

32484-134491

Address

SUITE 403, 460 DOYLE AVE, KELOWNA, B.C., V1Y0C2, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 16, 2021

Serial Number90530598

Registration No.8131959

Registration DateFeb 10, 2026

Status DateFeb 10, 2026

Published for OppositionDec 23, 2025

Mark TypeStandard characters

Attorney Docket32484-134491

Status DescriptionLive and registered

Filing Signals

FILED

2021

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

63 events

REGISTERED-PRINCIPAL REGISTER

Feb 10, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Feb 10, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Dec 23, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 23, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 17, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 21, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 21, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

EXAMINERS AMENDMENT -WRITTEN

Nov 21, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Nov 21, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Nov 21, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Nov 21, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 21, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Nov 18, 2025

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

SUSPENSION INQUIRY WRITTEN

Sep 19, 2025

SUSPENSION INQUIRY WRITTEN

INQUIRY TO SUSPENSION E-MAILED

Sep 19, 2025

INQUIRY TO SUSPENSION E-MAILED

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

Sep 19, 2025

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Jul 08, 2025

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 07, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 07, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

SUSPENSION LETTER WRITTEN

Jan 07, 2025

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Jan 07, 2025

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Jan 07, 2025

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Jan 06, 2025

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

SUSPENSION INQUIRY WRITTEN

Oct 07, 2024

SUSPENSION INQUIRY WRITTEN

INQUIRY TO SUSPENSION E-MAILED

Oct 07, 2024

INQUIRY TO SUSPENSION E-MAILED

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

Oct 07, 2024

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 21, 2023

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 21, 2023

TEAS/EMAIL CORRESPONDENCE ENTERED

SUSPENSION LETTER WRITTEN

Nov 21, 2023

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Nov 21, 2023

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Nov 21, 2023

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Nov 20, 2023

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

SUSPENSION INQUIRY WRITTEN

Aug 23, 2023

SUSPENSION INQUIRY WRITTEN

INQUIRY TO SUSPENSION E-MAILED

Aug 23, 2023

INQUIRY TO SUSPENSION E-MAILED

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

Aug 23, 2023

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Aug 22, 2023

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

SUSPENSION LETTER WRITTEN

Feb 02, 2023

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Feb 02, 2023

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Feb 02, 2023

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 01, 2023

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Feb 01, 2023

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Jan 31, 2023

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

SUSPENSION INQUIRY WRITTEN

Aug 01, 2022

SUSPENSION INQUIRY WRITTEN

INQUIRY TO SUSPENSION E-MAILED

Aug 01, 2022

INQUIRY TO SUSPENSION E-MAILED

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

Aug 01, 2022

NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Jul 29, 2022

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

EXAMINERS AMENDMENT -WRITTEN

Jan 27, 2022

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jan 27, 2022

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jan 27, 2022

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jan 27, 2022

EXAMINER'S AMENDMENT ENTERED

SUSPENSION LETTER WRITTEN

Jan 27, 2022

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Jan 27, 2022

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Jan 27, 2022

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

ASSIGNED TO LIE

Jan 24, 2022

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 24, 2022

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 24, 2022

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 19, 2022

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Sep 17, 2021

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 17, 2021

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 17, 2021

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Sep 10, 2021

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 18, 2021

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 19, 2021

NEW APPLICATION ENTERED

IT'S SPF, JUST BETTER

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