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sealvo.com · USPTO Trademark Record
https://sealvo.com/its-whats-inside-that-counts-85674711

USPTO Trademark Record
REGISTEREDSN 85674711·Reg 4286272·Filed Jul 11, 2012
Owner PLANETART, LLC
Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.
IT'S WHAT'S INSIDE THAT COUNTS! (Serial No. 85674711), Registration No. 4286272, is a registered US trademark filed on Jul 11, 2012 by PLANETART, LLC. This trademark covers Class 028 (Games, toys & sporting goods).
Full conflict analysis for IT'S WHAT'S INSIDE THAT COUNTS! (SN 85674711) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.
IT'S WHAT'S INSIDE THAT COUNTS! (Reg. #4286272) is a registered US trademark that has been protecting its owner, PLANETART, LLC, since 2012. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.
FILED
Jul 11, 2012
SERIAL
85674711
REG#
4286272
REGISTERED
Feb 05, 2013
Applicant
PLANETART, LLCLLC
DE
23801 Calabasas Rd, Suite 2005, Calabasas, CA, 91302
US
Attorney
Thomas P. Burke Jr. PlanetArt, LLC
23801 Calabasas Rd, Suite 2005, Calabasas, CA 91302, United States
AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.
FILED
2012
YEARS AGO
14y
CLASSES
1
MADRID FILINGS
—
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CLASSES
1
OFFICE
USPTO
COUNTRY
US
First use anywhere: Nov 01, 2011
First use in commerce: Nov 16, 2011
Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.
This description is as filed with the USPTO and defines the scope of trademark protection.
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 04, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 23, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 23, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 23, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 23, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 23, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 21, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 21, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 21, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 21, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS SECTION 8 & 9 RECEIVED
Feb 02, 2023TEAS SECTION 8 & 9 RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 16, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 16, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 16, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 16, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 16, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 05, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 20, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 20, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 20, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 20, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 07, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 07, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 07, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 07, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 07, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 02, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 31, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 24, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 02, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 02, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 02, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
TEAS SECTION 8 & 15 RECEIVED
Jan 24, 2019TEAS SECTION 8 & 15 RECEIVED
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Feb 05, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 17, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 17, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 18, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 23, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 23, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
REGISTERED-PRINCIPAL REGISTER
Feb 05, 2013REGISTERED-PRINCIPAL REGISTER
PUBLISHED FOR OPPOSITION
Nov 20, 2012PUBLISHED FOR OPPOSITION
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 31, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 16, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
ASSIGNED TO EXAMINER
Oct 12, 2012ASSIGNED TO EXAMINER
NOTICE OF PSEUDO MARK MAILED
Jul 20, 2012NOTICE OF PSEUDO MARK MAILED
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 19, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
NEW APPLICATION ENTERED
Jul 14, 2012NEW APPLICATION ENTERED
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