Who owns the IT'S WHAT'S INSIDE THAT COUNTS! trademark?

The IT'S WHAT'S INSIDE THAT COUNTS! trademark is owned by PLANETART, LLC.

What class is the IT'S WHAT'S INSIDE THAT COUNTS! trademark registered in?

The IT'S WHAT'S INSIDE THAT COUNTS! trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for IT'S WHAT'S INSIDE THAT COUNTS!?

The USPTO serial number for IT'S WHAT'S INSIDE THAT COUNTS! is 85674711.

What is the registration number for IT'S WHAT'S INSIDE THAT COUNTS!?

IT'S WHAT'S INSIDE THAT COUNTS! is registered under USPTO registration number 4286272.

ITS

USPTO Trademark Record

REGISTERED

IT'S WHAT'S INSIDE THAT COUNTS!

SN 85674711·Reg 4286272·Filed Jul 11, 2012

Owner PLANETART, LLC

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

IT'S WHAT'S INSIDE THAT COUNTS! (Serial No. 85674711), Registration No. 4286272, is a registered US trademark filed on Jul 11, 2012 by PLANETART, LLC. This trademark covers Class 028 (Games, toys & sporting goods).

Section 8/9 declaration window: February 07, 2033

Mark Intelligence

IT'S WHAT'S INSIDE THAT COUNTS! (Reg. #4286272) is a registered US trademark that has been protecting its owner, PLANETART, LLC, since 2012. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 11, 2012

SERIAL

85674711

REG#

4286272

REGISTERED

Feb 05, 2013

Owner

Applicant

PLANETART, LLC

Entity

LLC

State

Address

23801 Calabasas Rd, Suite 2005, Calabasas, CA, 91302

Country

Attorney

NameThomas P. Burke Jr.

Law firm

Thomas P. Burke Jr. PlanetArt, LLC

Address

23801 Calabasas Rd, Suite 2005, Calabasas, CA 91302, United States

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Filing Information

StatusREGISTERED

Filing DateJul 11, 2012

Serial Number85674711

Registration No.4286272

Registration DateFeb 05, 2013

Status DateAug 21, 2023

Published for OppositionNov 20, 2012

Next RenewalFebruary 07, 2033

Mark TypeStandard characters

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2012

YEARS AGO

14y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Nov 01, 2011

First use in commerce: Nov 16, 2011

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

49 events

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 04, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 23, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 23, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 23, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 23, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 23, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 21, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 21, 2023

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 21, 2023

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 21, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 02, 2023

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 16, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 16, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 16, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 16, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 16, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 05, 2022

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 20, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 20, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 20, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 20, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 20, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 07, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 07, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 07, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 07, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 07, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 02, 2021

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 31, 2021

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 24, 2021

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 02, 2019

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 02, 2019

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Mar 02, 2019

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jan 24, 2019

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Feb 05, 2018

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 17, 2017

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 17, 2017

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 18, 2014

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 23, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 23, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED-PRINCIPAL REGISTER

Feb 05, 2013

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 20, 2012

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 20, 2012

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 31, 2012

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 16, 2012

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Oct 12, 2012

ASSIGNED TO EXAMINER

NOTICE OF PSEUDO MARK MAILED

Jul 20, 2012

NOTICE OF PSEUDO MARK MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 19, 2012

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jul 14, 2012

NEW APPLICATION ENTERED

IT'S WHAT'S INSIDE THAT COUNTS!

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Other Marks by PLANETART, LLC

Other Marks in Class 028 — Games, toys & sporting goods

Other Marks by Thomas P. Burke Jr.

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