Who owns the LEAD WITH LAGER trademark?

The LEAD WITH LAGER trademark is owned by Boston Beer Corporation.

What class is the LEAD WITH LAGER trademark registered in?

The LEAD WITH LAGER trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for LEAD WITH LAGER?

The USPTO serial number for LEAD WITH LAGER is 78215113.

What is the registration number for LEAD WITH LAGER?

LEAD WITH LAGER is registered under USPTO registration number 2960834.

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USPTO Trademark Record

REGISTERED

LEAD WITH LAGER

SN 78215113·Reg 2960834·Filed Feb 14, 2003

Owner Boston Beer Corporation

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

LEAD WITH LAGER (Serial No. 78215113), Registration No. 2960834, is a registered US trademark filed on Feb 14, 2003 by Boston Beer Corporation. This trademark covers Class 032 (Beer & non-alcoholic beverages).

Section 8/9 declaration window: June 07, 2035

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Mark Intelligence

LEAD WITH LAGER (Reg. #2960834) is a registered US trademark that has been protecting its owner, Boston Beer Corporation, since 2003. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 14, 2003

SERIAL

78215113

REG#

2960834

REGISTERED

Jun 07, 2005

Filing Information

StatusREGISTERED

Filing DateFeb 14, 2003

Serial Number78215113

Registration No.2960834

Registration DateJun 07, 2005

Status DateSep 19, 2025

Published for OppositionMay 18, 2004

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: Nov 30, 1997

First use in commerce: Nov 30, 1997

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

40 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 07, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 07, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 07, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 07, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 07, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 19, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 19, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Sep 19, 2025

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 19, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 27, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 07, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 18, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 18, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 18, 2015

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 18, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 29, 2015

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 29, 2013

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 29, 2013

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 15, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 15, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jul 15, 2011

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 15, 2011

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 8 & 15 RECEIVED

Jun 06, 2011

TEAS SECTION 8 & 15 RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jun 07, 2005

REGISTERED-PRINCIPAL REGISTER

LAW OFFICE REGISTRATION REVIEW COMPLETED

Mar 22, 2005

LAW OFFICE REGISTRATION REVIEW COMPLETED

ASSIGNED TO LIE

Mar 18, 2005

ASSIGNED TO LIE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 14, 2005

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Feb 25, 2005

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Feb 10, 2005

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 10, 2005

USE AMENDMENT FILED

FAX RECEIVED

Aug 17, 2004

FAX RECEIVED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Aug 10, 2004

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 18, 2004

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Apr 28, 2004

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 08, 2004

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Feb 05, 2004

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 05, 2004

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION E-MAILED

Aug 19, 2003

NON-FINAL ACTION E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 19, 2003

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNED TO EXAMINER

Aug 11, 2003

ASSIGNED TO EXAMINER

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