Who owns the LIVE BETTER trademark?

The LIVE BETTER trademark is owned by SHK Management, Inc..

What class is the LIVE BETTER trademark registered in?

The LIVE BETTER trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for LIVE BETTER?

The USPTO serial number for LIVE BETTER is 75474819.

What is the registration number for LIVE BETTER?

LIVE BETTER is registered under USPTO registration number 2327900.

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LIV

USPTO Trademark Record

REGISTERED

LIVE BETTER

SN 75474819·Reg 2327900·Filed Apr 27, 1998

Owner SHK Management, Inc.

Financial, monetary and banking services; insurance services; real estate services.

LIVE BETTER (Serial No. 75474819), Registration No. 2327900, is a registered US trademark filed on Apr 27, 1998 by SHK Management, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: March 14, 2030

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Full conflict analysis for LIVE BETTER (SN 75474819) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

LIVE BETTER (Reg. #2327900) is a registered US trademark that has been protecting its owner, SHK Management, Inc., since 1998. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 27, 1998

SERIAL

75474819

REG#

2327900

REGISTERED

Mar 14, 2000

Filing Information

StatusREGISTERED

Filing DateApr 27, 1998

Serial Number75474819

Registration No.2327900

Registration DateMar 14, 2000

Status DateOct 26, 2019

Published for OppositionDec 21, 1999

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Mar 30, 1998

First use in commerce: Mar 30, 1998

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

44 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 08, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 08, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 08, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 29, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 29, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 29, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 29, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 29, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Dec 29, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 30, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 30, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 30, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 02, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 02, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 02, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 02, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 02, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 02, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 26, 2019

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 26, 2019

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Oct 26, 2019

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 26, 2019

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Sep 23, 2019

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 11, 2009

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 11, 2009

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Jun 04, 2009

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Jun 02, 2009

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - SEC. 15 ACKNOWLEDGED

Nov 09, 2007

REGISTERED - SEC. 15 ACKNOWLEDGED

ASSIGNED TO PARALEGAL

Nov 02, 2007

ASSIGNED TO PARALEGAL

TEAS SECTION 15 RECEIVED

Oct 30, 2007

TEAS SECTION 15 RECEIVED

CASE FILE IN TICRS

Jul 11, 2007

CASE FILE IN TICRS

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Mar 30, 2006

REGISTERED - SEC. 8 (6-YR) ACCEPTED

PAPER RECEIVED

Feb 14, 2006

PAPER RECEIVED

REGISTERED - SEC. 8 (6-YR) FILED

Feb 14, 2006

REGISTERED - SEC. 8 (6-YR) FILED

REGISTERED-PRINCIPAL REGISTER

Mar 14, 2000

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Dec 21, 1999

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Nov 19, 1999

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 07, 1999

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Sep 07, 1999

EXAMINER'S AMENDMENT MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 02, 1999

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Apr 12, 1999

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Jan 13, 1999

ASSIGNED TO EXAMINER

EXAMINER'S AMENDMENT MAILED

Nov 20, 1998

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Oct 22, 1998

ASSIGNED TO EXAMINER

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