Who owns the LIVE BETTER, LONGER trademark?

The LIVE BETTER, LONGER trademark is owned by Blue Zones, LLC.

What is the serial number for LIVE BETTER, LONGER?

The USPTO serial number for LIVE BETTER, LONGER is 97980297.

What is the registration number for LIVE BETTER, LONGER?

LIVE BETTER, LONGER is registered under USPTO registration number 7922663.

LIV

USPTO Trademark Record

REGISTERED

LIVE BETTER, LONGER

Q: What class is the LIVE BETTER, LONGER trademark registered in?

The LIVE BETTER, LONGER trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 035 (Advertising, business management & retail services), Class 044 (Medical, veterinary & beauty care services).

SN 97980297·Reg 7922663·Filed Jan 11, 2022

Owner Blue Zones, LLC

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).; Advertising; business management, organization and administration; office functions.; Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

LIVE BETTER, LONGER (Serial No. 97980297), Registration No. 7922663, is a registered US trademark filed on Jan 11, 2022 by Blue Zones, LLC. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 035 (Advertising, business management & retail services), Class 044 (Medical, veterinary & beauty care services).

early section 8: August 26, 2031

Mark Intelligence

LIVE BETTER, LONGER (Reg. #7922663) is a registered US trademark that has been protecting its owner, Blue Zones, LLC, since 2022. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 035 (Advertising, business management & retail services) and Class 044 (Medical, veterinary & beauty care services) respectively. Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 4 opposition proceedings during prosecution.

FILED

Jan 11, 2022

SERIAL

97980297

REG#

7922663

REGISTERED

Aug 26, 2025

Owner

Applicant

Blue Zones, LLC

Entity

LLC

State

Address

200 Southdale Center, Edina, MN, 55435

Country

Attorney

NameIan J. Block

Law firm

Ian J. Block Neal, Gerber & Eisenberg LLP

Docket

027846.7315

Address

225 West Randolph Street, Suite 2800, Chicago, IL 60606, United States

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Filing Information

StatusREGISTERED

Filing DateJan 11, 2022

Serial Number97980297

Registration No.7922663

Registration DateAug 26, 2025

Status DateAug 26, 2025

Published for OppositionNov 21, 2023

Mark TypeStandard characters

Attorney Docket027846.7315

Status DescriptionLive and registered

Filing Signals

FILED

2022

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 4× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Sep 30, 2023

First use in commerce: Sep 30, 2023

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Oct 05, 2021

First use in commerce: Oct 05, 2021

Advertising; business management, organization and administration; office functions.

Class 044Medical, veterinary & beauty care services

US codes: 100, 101

First use anywhere: Oct 05, 2021

First use in commerce: Oct 05, 2021

Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

56 events

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 30, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 19, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 19, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 19, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 19, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 19, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 15, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

REGISTERED-PRINCIPAL REGISTER

Aug 26, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 26, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 06, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 06, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

SOU EXTENSION 1 GRANTED

Jul 09, 2025

SOU EXTENSION 1 GRANTED

DIVISIONAL PROCESSING COMPLETE

Jul 09, 2025

DIVISIONAL PROCESSING COMPLETE

STATEMENT OF USE PROCESSING COMPLETE

Jul 09, 2025

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 13, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

DIVISIONAL REQUEST RECEIVED

Mar 17, 2025

DIVISIONAL REQUEST RECEIVED

TEAS STATEMENT OF USE RECEIVED

Mar 17, 2025

TEAS STATEMENT OF USE RECEIVED

TEAS REQUEST TO DIVIDE RECEIVED

Mar 17, 2025

TEAS REQUEST TO DIVIDE RECEIVED

SOU EXTENSION 1 FILED

Mar 17, 2025

SOU EXTENSION 1 FILED

SOU TEAS EXTENSION RECEIVED

Mar 17, 2025

SOU TEAS EXTENSION RECEIVED

USE AMENDMENT FILED

Mar 17, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 17, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OPPOSITION DISMISSED NO. 999999

Aug 05, 2024

OPPOSITION DISMISSED NO. 999999

OPPOSITION TERMINATED NO. 999999

Aug 05, 2024

OPPOSITION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Aug 05, 2024

TTAB RELEASE CASE TO TRADEMARKS

OPPOSITION INSTITUTED NO. 999999

May 20, 2024

OPPOSITION INSTITUTED NO. 999999

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

May 20, 2024

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

EXTENSION OF TIME TO OPPOSE RECEIVED

Nov 27, 2023

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Nov 21, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 21, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 01, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 18, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

EXPARTE APPEAL TERMINATED

Oct 18, 2023

EXPARTE APPEAL TERMINATED

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Oct 17, 2023

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

SUSPENSION LETTER WRITTEN

Mar 13, 2023

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Mar 13, 2023

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Mar 13, 2023

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

EXPARTE APPEAL RECEIVED AT TTAB

Mar 10, 2023

EXPARTE APPEAL RECEIVED AT TTAB

JURISDICTION RESTORED TO EXAMINING ATTORNEY

Mar 10, 2023

JURISDICTION RESTORED TO EXAMINING ATTORNEY

EX PARTE APPEAL-INSTITUTED

Mar 10, 2023

EX PARTE APPEAL-INSTITUTED

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Mar 10, 2023

TEAS REQUEST FOR RECONSIDERATION RECEIVED

FINAL REFUSAL WRITTEN

Sep 13, 2022

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Sep 13, 2022

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Sep 13, 2022

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 16, 2022

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 16, 2022

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 16, 2022

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 12, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 12, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 12, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

ASSIGNED TO EXAMINER

Feb 23, 2022

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Feb 23, 2022

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Feb 23, 2022

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 23, 2022

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 19, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 14, 2022

NEW APPLICATION ENTERED

LIVE BETTER, LONGER

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Other Marks by Blue Zones, LLC

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