Who owns the LIVE YOUR BEST LIFE trademark?

The LIVE YOUR BEST LIFE trademark is owned by Aegon Ltd.

What is the serial number for LIVE YOUR BEST LIFE?

The USPTO serial number for LIVE YOUR BEST LIFE is 79379336.

What is the registration number for LIVE YOUR BEST LIFE?

LIVE YOUR BEST LIFE is registered under USPTO registration number 7546854.

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Updated Sep 30, 2026·9 searches this week

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LIV

USPTO Trademark Record

REGISTERED

LIVE YOUR BEST LIFE

Q: What class is the LIVE YOUR BEST LIFE trademark registered in?

The LIVE YOUR BEST LIFE trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 79379336·Reg 7546854·Filed Jun 26, 2023

Owner Aegon Ltd

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

LIVE YOUR BEST LIFE (Serial No. 79379336), Registration No. 7546854, is a registered US trademark filed on Jun 26, 2023 by Aegon Ltd. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

early section 8: October 29, 2030

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Mark Intelligence

LIVE YOUR BEST LIFE (Reg. #7546854) is a registered US trademark that has been protecting its owner, Aegon Ltd, since 2023. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 4 opposition proceedings during prosecution.

FILED

Jun 26, 2023

SERIAL

79379336

REG#

7546854

REGISTERED

Oct 29, 2024

Filing Information

StatusREGISTERED

Filing DateJun 26, 2023

Serial Number79379336

Registration No.7546854

Registration DateOct 29, 2024

Status DateOct 29, 2024

Published for OppositionAug 13, 2024

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

29 events

CHANGE OF NAME/ADDRESS REC'D FROM IB

Jul 10, 2025

CHANGE OF NAME/ADDRESS REC'D FROM IB

FINAL DECISION TRANSACTION PROCESSED BY IB

Apr 19, 2025

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION PROCESSED

Apr 02, 2025

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE SENT TO IB

Apr 02, 2025

FINAL DISPOSITION NOTICE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

Mar 08, 2025

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

Feb 20, 2025

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Feb 20, 2025

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Jan 29, 2025

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

REGISTERED-PRINCIPAL REGISTER

Oct 29, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 29, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Aug 13, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 13, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 24, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED

Jul 04, 2024

ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 30, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

CHANGE OF NAME/ADDRESS REC'D FROM IB

Jun 22, 2024

CHANGE OF NAME/ADDRESS REC'D FROM IB

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 18, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 18, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 18, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

REFUSAL PROCESSED BY IB

Apr 24, 2024

REFUSAL PROCESSED BY IB

REFUSAL PROCESSED BY MPU

Apr 03, 2024

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Apr 03, 2024

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Mar 18, 2024

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Mar 17, 2024

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Mar 12, 2024

ASSIGNED TO EXAMINER

NEW REPRESENTATIVE AT IB RECEIVED

Dec 30, 2023

NEW REPRESENTATIVE AT IB RECEIVED

APPLICATION FILING RECEIPT MAILED

Sep 26, 2023

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 22, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Sep 21, 2023

SN ASSIGNED FOR SECT 66A APPL FROM IB

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