Who owns the LOCO REWARDS trademark?

The LOCO REWARDS trademark is owned by El Pollo Loco, Inc..

What class is the LOCO REWARDS trademark registered in?

The LOCO REWARDS trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for LOCO REWARDS?

The USPTO serial number for LOCO REWARDS is 87421132.

What is the registration number for LOCO REWARDS?

LOCO REWARDS is registered under USPTO registration number 5509558.

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LOC

USPTO Trademark Record

REGISTERED

LOCO REWARDS

SN 87421132·Reg 5509558·Filed Apr 21, 2017

Owner El Pollo Loco, Inc.

Advertising; business management, organization and administration; office functions.

LOCO REWARDS (Serial No. 87421132), Registration No. 5509558, is a registered US trademark filed on Apr 21, 2017 by El Pollo Loco, Inc.. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: July 03, 2028

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Mark Intelligence

LOCO REWARDS (Reg. #5509558) is a registered US trademark that has been protecting its owner, El Pollo Loco, Inc., since 2017. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 21, 2017

SERIAL

87421132

REG#

5509558

REGISTERED

Jul 03, 2018

Filing Information

StatusREGISTERED

Filing DateApr 21, 2017

Serial Number87421132

Registration No.5509558

Registration DateJul 03, 2018

Status DateOct 02, 2024

Published for OppositionSep 05, 2017

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: May 31, 2017

First use in commerce: May 31, 2017

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

40 events

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 26, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 26, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 26, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 02, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 02, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 02, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 30, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 30, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 30, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 30, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 30, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS SECTION 8 & 15 RECEIVED

Mar 29, 2024

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 03, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 28, 2022

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 22, 2018

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED-PRINCIPAL REGISTER

Jul 03, 2018

REGISTERED-PRINCIPAL REGISTER

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 31, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 31, 2018

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 31, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 30, 2018

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 26, 2018

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Apr 26, 2018

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Apr 09, 2018

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 09, 2018

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 31, 2017

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 05, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 05, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

ASSIGNED TO EXAMINER

Aug 31, 2017

ASSIGNED TO EXAMINER

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 16, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Jul 28, 2017

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 19, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 18, 2017

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION E-MAILED

Jul 18, 2017

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 18, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 18, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 18, 2017

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jul 18, 2017

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Jul 17, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 28, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 25, 2017

NEW APPLICATION ENTERED

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