Who owns the MCDAVID trademark?

The MCDAVID trademark is owned by Asbury Automotive Group, Inc..

What class is the MCDAVID trademark registered in?

The MCDAVID trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for MCDAVID?

The USPTO serial number for MCDAVID is 78861511.

What is the registration number for MCDAVID?

MCDAVID is registered under USPTO registration number 3219918.

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MCD

USPTO Trademark Record

REGISTERED

MCDAVID

SN 78861511·Reg 3219918·Filed Apr 14, 2006

Owner Asbury Automotive Group, Inc.

Advertising; business management, organization and administration; office functions.

MCDAVID (Serial No. 78861511), Registration No. 3219918, is a registered US trademark filed on Apr 14, 2006 by Asbury Automotive Group, Inc.. This trademark covers Class 035 (Advertising, business management & retail services).

renewal 20y period: March 22, 2027174 days remaining

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Full conflict analysis for MCDAVID (SN 78861511) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

MCDAVID (Reg. #3219918) is a registered US trademark that has been protecting its owner, Asbury Automotive Group, Inc., since 2006. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 14, 2006

SERIAL

78861511

REG#

3219918

REGISTERED

Mar 20, 2007

Filing Information

StatusREGISTERED

Filing DateApr 14, 2006

Serial Number78861511

Registration No.3219918

Registration DateMar 20, 2007

Status DateMar 30, 2017

Published for OppositionJan 02, 2007

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Nov 30, 1969

First use in commerce: Nov 30, 1969

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

36 events

TEAS SECTION 8 & 9 RECEIVED

Jun 26, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 20, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 23, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 23, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 23, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 23, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 23, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 02, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 02, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 02, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 02, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 02, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 30, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 30, 2017

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 30, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 29, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 01, 2017

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 8 & 9 RECEIVED

Feb 01, 2017

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 20, 2016

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 28, 2013

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 27, 2013

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 27, 2013

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

TEAS SECTION 8 & 15 RECEIVED

Jan 11, 2013

TEAS SECTION 8 & 15 RECEIVED

REGISTERED-PRINCIPAL REGISTER

Mar 20, 2007

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jan 02, 2007

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Dec 13, 2006

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Nov 12, 2006

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Nov 09, 2006

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 06, 2006

APPROVED FOR PUB - PRINCIPAL REGISTER

AMENDMENT FROM APPLICANT ENTERED

Oct 26, 2006

AMENDMENT FROM APPLICANT ENTERED

PAPER RECEIVED

Oct 12, 2006

PAPER RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 12, 2006

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Sep 22, 2006

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 22, 2006

NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Sep 21, 2006

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Apr 19, 2006

NEW APPLICATION ENTERED

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