Who owns the MIDWEST HERITAGE trademark?

The MIDWEST HERITAGE trademark is owned by Hy-Vee, Inc..

What class is the MIDWEST HERITAGE trademark registered in?

The MIDWEST HERITAGE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for MIDWEST HERITAGE?

The USPTO serial number for MIDWEST HERITAGE is 98486675.

What is the registration number for MIDWEST HERITAGE?

MIDWEST HERITAGE is registered under USPTO registration number 7963734.

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Updated Sep 28, 2026·16 searches this week

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MID

USPTO Trademark Record

REGISTERED

MIDWEST HERITAGE

SN 98486675·Reg 7963734·Filed Apr 05, 2024

Owner Hy-Vee, Inc.

Financial, monetary and banking services; insurance services; real estate services.

MIDWEST HERITAGE (Serial No. 98486675), Registration No. 7963734, is a registered US trademark filed on Apr 05, 2024 by Hy-Vee, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: September 30, 2031

Conflict Analysis

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Mark Intelligence

MIDWEST HERITAGE (Reg. #7963734) is a registered US trademark that has been protecting its owner, Hy-Vee, Inc., since 2024. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 05, 2024

SERIAL

98486675

REG#

7963734

REGISTERED

Sep 30, 2025

Filing Information

StatusREGISTERED

Filing DateApr 05, 2024

Serial Number98486675

Registration No.7963734

Registration DateSep 30, 2025

Status DateSep 30, 2025

Published for OppositionAug 12, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Apr 30, 2016

First use in commerce: Apr 30, 2016

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

24 events

REGISTERED-PRINCIPAL REGISTER

Sep 30, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 30, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Aug 12, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 12, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 06, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 03, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 02, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 02, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 02, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jun 26, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jun 26, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 26, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

PREVIOUS ALLOWANCE COUNT WITHDRAWN

May 20, 2025

PREVIOUS ALLOWANCE COUNT WITHDRAWN

WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST

Dec 13, 2024

WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 28, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 24, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 24, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 24, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Oct 11, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Oct 11, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Oct 11, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Oct 08, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 12, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 05, 2024

NEW APPLICATION ENTERED

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