Who owns the NEW, SINCE 1926 trademark?

The NEW, SINCE 1926 trademark is owned by Book of the Month LLC.

What class is the NEW, SINCE 1926 trademark registered in?

The NEW, SINCE 1926 trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for NEW, SINCE 1926?

The USPTO serial number for NEW, SINCE 1926 is 98977657.

What is the registration number for NEW, SINCE 1926?

NEW, SINCE 1926 is registered under USPTO registration number 8226172.

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Home Search: NEW, SINCE 1926NEW, SINCE 1926 #98977657

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Updated Sep 27, 2026·42 searches this week

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NEW

USPTO Trademark Record

REGISTERED

NEW, SINCE 1926

SN 98977657·Reg 8226172·Filed Apr 09, 2024

Owner Book of the Month LLC

Advertising; business management, organization and administration; office functions.

NEW, SINCE 1926 (Serial No. 98977657), Registration No. 8226172, is a registered US trademark filed on Apr 09, 2024 by Book of the Month LLC. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: April 21, 2032

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Full conflict analysis for NEW, SINCE 1926 (SN 98977657) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

NEW, SINCE 1926 (Reg. #8226172) is a registered US trademark that has been protecting its owner, Book of the Month LLC, since 2024. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 09, 2024

SERIAL

98977657

REG#

8226172

REGISTERED

Apr 21, 2026

Filing Information

StatusREGISTERED

Filing DateApr 09, 2024

Serial Number98977657

Registration No.8226172

Registration DateApr 21, 2026

Status DateApr 21, 2026

Published for OppositionDec 10, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jul 01, 2024

First use in commerce: Jul 01, 2024

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

25 events

REGISTERED-PRINCIPAL REGISTER

Apr 21, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Apr 21, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 27, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Mar 27, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 12, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

DIVISIONAL PROCESSING COMPLETE

Mar 12, 2026

DIVISIONAL PROCESSING COMPLETE

STATEMENT OF USE PROCESSING COMPLETE

Mar 12, 2026

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 16, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU TEAS EXTENSION RECEIVED

May 13, 2025

SOU TEAS EXTENSION RECEIVED

TEAS REQUEST TO DIVIDE RECEIVED

May 13, 2025

TEAS REQUEST TO DIVIDE RECEIVED

TEAS STATEMENT OF USE RECEIVED

May 13, 2025

TEAS STATEMENT OF USE RECEIVED

DIVISIONAL REQUEST RECEIVED

May 13, 2025

DIVISIONAL REQUEST RECEIVED

USE AMENDMENT FILED

May 13, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 04, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 10, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 10, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 04, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Oct 17, 2024

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Oct 17, 2024

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Oct 17, 2024

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Oct 17, 2024

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 17, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Oct 09, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 17, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 09, 2024

NEW APPLICATION ENTERED

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Additional USPTO filings from the same owner.

FIC

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98976937

Book of the Month LLC

REGISTERED

VOL

VOLUME 0

98976611

Book of the Month LLC

REGISTERED

BOO

BOOK OF THE MONTH EST. 1926

90671502

Book of the Month LLC

REGISTERED

BOO

BOOK OF THE MONTH

90666507

Book of the Month LLC

REGISTERED

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NEW, SINCE 1926

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