What class is the NEW SOCIETY trademark registered in?

The NEW SOCIETY trademark is registered in Class 032 (Beer & non-alcoholic beverages), Class 034 (Tobacco, smokers' articles & e-cigarettes).

What is the serial number for NEW SOCIETY?

The USPTO serial number for NEW SOCIETY is 99092059.

What is the registration number for NEW SOCIETY?

NEW SOCIETY is registered under USPTO registration number 0.

NEW

USPTO Trademark Record

PENDING

NEW SOCIETY

Q: Who owns the NEW SOCIETY trademark?

The NEW SOCIETY trademark is owned by CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch.

SN 99092059·Reg 0·Filed Mar 19, 2025

Owner CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.; Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers' articles; matches.

NEW SOCIETY (Serial No. 99092059), Registration No. 0, is a pending US trademark filed on Mar 19, 2025 by CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch. This trademark covers Class 032 (Beer & non-alcoholic beverages), Class 034 (Tobacco, smokers' articles & e-cigarettes).

Mark Intelligence

NEW SOCIETY (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 032 (Beer & non-alcoholic beverages) and Class 034 (Tobacco, smokers' articles & e-cigarettes) respectively. Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 19, 2025

SERIAL

99092059

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch

Entity

LLC

State

Address

BAARERSTRASSE 10, Zug, CH-6300

Country

Attorney

NameEdward F. Maluf

Law firm

Edward F. Maluf Seyfarth Shaw LLP

Docket

105820-600007

Address

620 Eighth Ave, 32nd Floor, New York, NY 10018, United States

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Filing Information

StatusPENDING

Filing DateMar 19, 2025

Serial Number99092059

Registration No.0

Registration DateDec 31, 1969

Status DateJul 07, 2026

Published for OppositionJul 07, 2026

Mark TypeStandard characters

Attorney Docket105820-600007

Status DescriptionLive and pending, published for opposition

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

Class 034Tobacco, smokers' articles & e-cigarettes

US codes: 002, 008, 009, 017

Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers' articles; matches.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

18 events

PUBLISHED FOR OPPOSITION

Jul 07, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 07, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 01, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 06, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

May 04, 2026

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

SUSPENSION LETTER WRITTEN

Aug 21, 2025

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Aug 21, 2025

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Aug 21, 2025

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 17, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 16, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 16, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

May 21, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 21, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 21, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 15, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Mar 19, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 19, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Mar 19, 2025

APPLICATION FILING RECEIPT MAILED

NEW SOCIETY

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Other Marks by CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch

Other Marks in Class 032 — Beer & non-alcoholic beverages

Other Marks by Edward F. Maluf

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