Who owns the PLAY IT UP trademark?

The PLAY IT UP trademark is owned by Viejas Band of Kumeyaay Indians.

What class is the PLAY IT UP trademark registered in?

The PLAY IT UP trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for PLAY IT UP?

The USPTO serial number for PLAY IT UP is 87861772.

What is the registration number for PLAY IT UP?

PLAY IT UP is registered under USPTO registration number 5555890.

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USPTO Trademark Record

REGISTERED

PLAY IT UP

SN 87861772·Reg 5555890·Filed Apr 03, 2018

Owner Viejas Band of Kumeyaay Indians

Education; providing of training; entertainment; sporting and cultural activities.

PLAY IT UP (Serial No. 87861772), Registration No. 5555890, is a registered US trademark filed on Apr 03, 2018 by Viejas Band of Kumeyaay Indians. This trademark covers Class 041 (Education & entertainment services).

Section 8/9 declaration window: September 04, 2028

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Mark Intelligence

PLAY IT UP (Reg. #5555890) is a registered US trademark that has been protecting its owner, Viejas Band of Kumeyaay Indians, since 2018. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 03, 2018

SERIAL

87861772

REG#

5555890

REGISTERED

Sep 04, 2018

Filing Information

StatusREGISTERED

Filing DateApr 03, 2018

Serial Number87861772

Registration No.5555890

Registration DateSep 04, 2018

Status DateDec 20, 2023

Published for OppositionJun 19, 2018

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 Accepted

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Oct 05, 2017

First use in commerce: Jan 23, 2018

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

29 events

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 22, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 22, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 22, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 22, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 22, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 10, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 10, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 10, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jan 10, 2024

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Dec 20, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Dec 20, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 12, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 RECEIVED

Sep 11, 2023

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Sep 04, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Sep 04, 2018

REGISTERED-PRINCIPAL REGISTER

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 19, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Jun 19, 2018

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 30, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

May 16, 2018

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

May 08, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

May 08, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 07, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 07, 2018

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 17, 2018

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION E-MAILED

Apr 17, 2018

NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Apr 17, 2018

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Apr 16, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 11, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 06, 2018

NEW APPLICATION ENTERED

Other Marks by Viejas Band of Kumeyaay Indians

Additional USPTO filings from the same owner.

REV

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99831489

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VIE

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MYV

MYVIEJAS

99285233

Viejas Band of Kumeyaay Indians

REGISTERED

VIE

VIEJAS

78651430

Viejas Band of Kumeyaay Indians

REGISTERED

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