Who owns the PLAYA trademark?

The PLAYA trademark is owned by PLAYA BEAUTY, LLC.

What is the serial number for PLAYA?

The USPTO serial number for PLAYA is 90588248.

What is the registration number for PLAYA?

PLAYA is registered under USPTO registration number 7172126.

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Home Search: PLAYAPLAYA #90588248

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PLA

USPTO Trademark Record

REGISTERED

PLAYA

Q: What class is the PLAYA trademark registered in?

The PLAYA trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

SN 90588248·Reg 7172126·Filed Mar 18, 2021

Owner PLAYA BEAUTY, LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

PLAYA (Serial No. 90588248), Registration No. 7172126, is a registered US trademark filed on Mar 18, 2021 by PLAYA BEAUTY, LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: September 26, 2029

Conflict Analysis

Full conflict analysis for PLAYA (SN 90588248) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

PLAYA (Reg. #7172126) is a registered US trademark that has been protecting its owner, PLAYA BEAUTY, LLC, since 2021. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 18, 2021

SERIAL

90588248

REG#

7172126

REGISTERED

Sep 26, 2023

Filing Information

StatusREGISTERED

Filing DateMar 18, 2021

Serial Number90588248

Registration No.7172126

Registration DateSep 26, 2023

Status DateSep 26, 2023

Published for OppositionMay 24, 2022

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlyTrademark

International Filings

Madrid Protocol1 filings

This mark has 1 Madrid Protocol filing on record with the USPTO.

1594501

480Mar 22, 2021

Source: USPTO Madrid International Filing Requests

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: May 18, 2017

First use in commerce: May 18, 2017

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

37 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 30, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 30, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 30, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 30, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 30, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 07, 2025

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 22, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Sep 26, 2023

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 26, 2023

NOTICE OF REGISTRATION CONFIRMATION EMAILED

1(B) BASIS DELETED; PROCEED TO REGISTRATION

Aug 21, 2023

1(B) BASIS DELETED; PROCEED TO REGISTRATION

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Aug 21, 2023

CASE ASSIGNED TO INTENT TO USE PARALEGAL

NOTICE OF ALLOWANCE CANCELLED

Jul 17, 2023

NOTICE OF ALLOWANCE CANCELLED

TEAS POST PUBLICATION AMENDMENT RECEIVED

Jul 17, 2023

TEAS POST PUBLICATION AMENDMENT RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 13, 2023

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jan 11, 2023

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Jan 11, 2023

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Jan 11, 2023

SOU EXTENSION 1 GRANTED

CORRECTED NOA E-MAILED

Nov 22, 2022

CORRECTED NOA E-MAILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 19, 2022

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 24, 2022

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 24, 2022

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 04, 2022

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 21, 2022

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Apr 19, 2022

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 18, 2022

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Apr 18, 2022

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 06, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 06, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 06, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 06, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 06, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

NON-FINAL ACTION WRITTEN

Oct 21, 2021

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Oct 21, 2021

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Oct 21, 2021

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Oct 20, 2021

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 21, 2021

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 22, 2021

NEW APPLICATION ENTERED

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