Who owns the PLAYA VIBE trademark?

The PLAYA VIBE trademark is owned by Celsius Holdings, Inc..

What class is the PLAYA VIBE trademark registered in?

The PLAYA VIBE trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for PLAYA VIBE?

The USPTO serial number for PLAYA VIBE is 98468213.

What is the registration number for PLAYA VIBE?

PLAYA VIBE is registered under USPTO registration number 7869308.

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Updated Sep 19, 2026·15 searches this week

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PLA

USPTO Trademark Record

REGISTERED

PLAYA VIBE

SN 98468213·Reg 7869308·Filed Mar 26, 2024

Owner Celsius Holdings, Inc.

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

PLAYA VIBE (Serial No. 98468213), Registration No. 7869308, is a registered US trademark filed on Mar 26, 2024 by Celsius Holdings, Inc.. This trademark covers Class 032 (Beer & non-alcoholic beverages).

early section 8: July 15, 2031

Conflict Analysis

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Mark Intelligence

PLAYA VIBE (Reg. #7869308) is a registered US trademark that has been protecting its owner, Celsius Holdings, Inc., since 2024. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 26, 2024

SERIAL

98468213

REG#

7869308

REGISTERED

Jul 15, 2025

Filing Information

StatusREGISTERED

Filing DateMar 26, 2024

Serial Number98468213

Registration No.7869308

Registration DateJul 15, 2025

Status DateJul 15, 2025

Published for OppositionNov 19, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: Jan 01, 2025

First use in commerce: Jan 01, 2025

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

21 events

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 16, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jul 15, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 15, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 24, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 21, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jun 21, 2025

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Mar 21, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Mar 21, 2025

USE AMENDMENT FILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 09, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 09, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 09, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 09, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 09, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 31, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Nov 19, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 19, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 13, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Oct 04, 2024

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 04, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 26, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 26, 2024

NEW APPLICATION ENTERED

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