Who owns the PURE PLAY trademark?

The PURE PLAY trademark is owned by Scheid Vineyards California Inc..

What class is the PURE PLAY trademark registered in?

The PURE PLAY trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for PURE PLAY?

The USPTO serial number for PURE PLAY is 90776909.

What is the registration number for PURE PLAY?

PURE PLAY is registered under USPTO registration number 7158120.

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Updated Sep 17, 2026·34 searches this week

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PUR

USPTO Trademark Record

REGISTERED

PURE PLAY

SN 90776909·Reg 7158120·Filed Jun 16, 2021

Owner Scheid Vineyards California Inc.

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

PURE PLAY (Serial No. 90776909), Registration No. 7158120, is a registered US trademark filed on Jun 16, 2021 by Scheid Vineyards California Inc.. This trademark covers Class 033 (Alcoholic beverages (except beer)).

early section 8: September 05, 2029

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Mark Intelligence

PURE PLAY (Reg. #7158120) is a registered US trademark that has been protecting its owner, Scheid Vineyards California Inc., since 2021. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 16, 2021

SERIAL

90776909

REG#

7158120

REGISTERED

Sep 05, 2023

Filing Information

StatusREGISTERED

Filing DateJun 16, 2021

Serial Number90776909

Registration No.7158120

Registration DateSep 05, 2023

Status DateSep 05, 2023

Published for OppositionNov 30, 2021

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

First use anywhere: May 12, 2023

First use in commerce: May 12, 2023

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

27 events

REGISTERED-PRINCIPAL REGISTER

Sep 05, 2023

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 05, 2023

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 03, 2023

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 02, 2023

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Aug 01, 2023

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 31, 2023

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Jul 12, 2023

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jul 12, 2023

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 21, 2022

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 19, 2022

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Dec 19, 2022

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Dec 19, 2022

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 21, 2022

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 FILED

Jul 19, 2022

SOU EXTENSION 1 FILED

SOU TEAS EXTENSION RECEIVED

Jul 19, 2022

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 GRANTED

Jul 19, 2022

SOU EXTENSION 1 GRANTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 22, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 22, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 22, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 25, 2022

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Nov 30, 2021

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 30, 2021

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 10, 2021

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Oct 25, 2021

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 25, 2021

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 02, 2021

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jun 19, 2021

NEW APPLICATION ENTERED

Other Marks by Scheid Vineyards California Inc.

Additional USPTO filings from the same owner.

GRA

GRANITE COAST VINEYARDS

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FOG

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86077211

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CAR

CARYS

85657107

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REGISTERED

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