Who owns the REESE'S BOOK CLUB trademark?

The REESE'S BOOK CLUB trademark is owned by Be Sunshine, LLC.

What class is the REESE'S BOOK CLUB trademark registered in?

The REESE'S BOOK CLUB trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for REESE'S BOOK CLUB?

The USPTO serial number for REESE'S BOOK CLUB is 87652794.

What is the registration number for REESE'S BOOK CLUB?

REESE'S BOOK CLUB is registered under USPTO registration number 5801155.

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USPTO Trademark Record

REGISTERED

REESE'S BOOK CLUB

SN 87652794·Reg 5801155·Filed Oct 19, 2017

Owner Be Sunshine, LLC

Advertising; business management, organization and administration; office functions.

REESE'S BOOK CLUB (Serial No. 87652794), Registration No. 5801155, is a registered US trademark filed on Oct 19, 2017 by Be Sunshine, LLC. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: July 09, 2029

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Mark Intelligence

REESE'S BOOK CLUB (Reg. #5801155) is a registered US trademark that has been protecting its owner, Be Sunshine, LLC, since 2017. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 19, 2017

SERIAL

87652794

REG#

5801155

REGISTERED

Jul 09, 2019

Filing Information

StatusREGISTERED

Filing DateOct 19, 2017

Serial Number87652794

Registration No.5801155

Registration DateJul 09, 2019

Status DateOct 30, 2025

Published for OppositionSep 18, 2018

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 23, 2019

First use in commerce: Apr 23, 2019

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

63 events

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 30, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 30, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 30, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 14, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS SECTION 8 & 15 RECEIVED

Jul 07, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 09, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 07, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 07, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 07, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 07, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 07, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED

Nov 29, 2022

NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED

CORRECTION UNDER SECTION 7 - PROCESSED

Oct 26, 2022

CORRECTION UNDER SECTION 7 - PROCESSED

POST REGISTRATION ACTION CORRECTION

Oct 17, 2022

POST REGISTRATION ACTION CORRECTION

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Sep 30, 2022

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

OTQR WITHDRAWAL FROM PUBLICATION

Sep 26, 2022

OTQR WITHDRAWAL FROM PUBLICATION

AMENDMENT UNDER SECTION 7 - PROCESSED

Aug 12, 2022

AMENDMENT UNDER SECTION 7 - PROCESSED

POST REGISTRATION ACTION MAILED - SEC. 7

Aug 12, 2022

POST REGISTRATION ACTION MAILED - SEC. 7

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 08, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 08, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 08, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 02, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 02, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 02, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 02, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 02, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 23, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

POST REGISTRATION ACTION MAILED - SEC. 7

Aug 23, 2019

POST REGISTRATION ACTION MAILED - SEC. 7

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 23, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Aug 23, 2019

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 22, 2019

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 7 REQUEST RECEIVED

Jul 27, 2019

TEAS SECTION 7 REQUEST RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jul 09, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 01, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 31, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 18, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 17, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

May 17, 2019

STATEMENT OF USE PROCESSING COMPLETE

SOU EXTENSION 1 GRANTED

May 17, 2019

SOU EXTENSION 1 GRANTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 13, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 13, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS STATEMENT OF USE RECEIVED

May 13, 2019

TEAS STATEMENT OF USE RECEIVED

SOU TEAS EXTENSION RECEIVED

May 13, 2019

SOU TEAS EXTENSION RECEIVED

USE AMENDMENT FILED

May 13, 2019

USE AMENDMENT FILED

SOU EXTENSION 1 FILED

May 13, 2019

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 13, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 18, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 18, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 29, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 13, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 23, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 23, 2018

TEAS RESPONSE TO OFFICE ACTION RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 23, 2018

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 23, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION E-MAILED

Jan 30, 2018

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 30, 2018

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Jan 30, 2018

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Jan 29, 2018

ASSIGNED TO EXAMINER

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Nov 09, 2017

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

ASSIGNED TO LIE

Nov 05, 2017

ASSIGNED TO LIE

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 30, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

TEAS VOLUNTARY AMENDMENT RECEIVED

Oct 25, 2017

TEAS VOLUNTARY AMENDMENT RECEIVED

NEW APPLICATION ENTERED

Oct 23, 2017

NEW APPLICATION ENTERED

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