Who owns the RSL SMART CHOICE trademark?

The RSL SMART CHOICE trademark is owned by Reliance Standard Life Insurance Company.

What class is the RSL SMART CHOICE trademark registered in?

The RSL SMART CHOICE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for RSL SMART CHOICE?

The USPTO serial number for RSL SMART CHOICE is 76580278.

What is the registration number for RSL SMART CHOICE?

RSL SMART CHOICE is registered under USPTO registration number 3068776.

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RSL

USPTO Trademark Record

REGISTERED

RSL SMART CHOICE

SN 76580278·Reg 3068776·Filed Mar 10, 2004

Owner Reliance Standard Life Insurance Company

Financial, monetary and banking services; insurance services; real estate services.

RSL SMART CHOICE (Serial No. 76580278), Registration No. 3068776, is a registered US trademark filed on Mar 10, 2004 by Reliance Standard Life Insurance Company. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: March 14, 2036

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Mark Intelligence

RSL SMART CHOICE (Reg. #3068776) is a registered US trademark that has been protecting its owner, Reliance Standard Life Insurance Company, since 2004. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 10, 2004

SERIAL

76580278

REG#

3068776

REGISTERED

Mar 14, 2006

Filing Information

StatusREGISTERED

Filing DateMar 10, 2004

Serial Number76580278

Registration No.3068776

Registration DateMar 14, 2006

Status DateOct 24, 2025

Published for OppositionJun 14, 2005

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jun 04, 2004

First use in commerce: Jun 04, 2004

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

50 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 24, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 24, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Oct 24, 2025

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 24, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jul 03, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 14, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 24, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 24, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 24, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 24, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 24, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 03, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 03, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 03, 2015

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 03, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jul 09, 2015

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 14, 2015

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 14, 2014

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 03, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 26, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Apr 12, 2011

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 28, 2008

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CANCELLATION DENIED NO. 999999

May 02, 2007

CANCELLATION DENIED NO. 999999

CANCELLATION TERMINATED NO. 999999

May 02, 2007

CANCELLATION TERMINATED NO. 999999

CANCELLATION INSTITUTED NO. 999999

Jan 11, 2007

CANCELLATION INSTITUTED NO. 999999

REGISTERED-PRINCIPAL REGISTER

Mar 14, 2006

REGISTERED-PRINCIPAL REGISTER

LAW OFFICE REGISTRATION REVIEW COMPLETED

Feb 01, 2006

LAW OFFICE REGISTRATION REVIEW COMPLETED

ASSIGNED TO LIE

Jan 27, 2006

ASSIGNED TO LIE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 12, 2006

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Jan 11, 2006

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Dec 16, 2005

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Dec 16, 2005

USE AMENDMENT FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Sep 06, 2005

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jun 14, 2005

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

May 25, 2005

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Mar 01, 2005

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Feb 25, 2005

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 21, 2005

APPROVED FOR PUB - PRINCIPAL REGISTER

AMENDMENT FROM APPLICANT ENTERED

Feb 11, 2005

AMENDMENT FROM APPLICANT ENTERED

PAPER RECEIVED

Jan 24, 2005

PAPER RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 24, 2005

CORRESPONDENCE RECEIVED IN LAW OFFICE

SUSPENSION LETTER WRITTEN

Dec 23, 2004

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION MAILED

Dec 23, 2004

LETTER OF SUSPENSION MAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 22, 2004

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 15, 2004

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 15, 2004

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Sep 28, 2004

NON-FINAL ACTION MAILED

NON-FINAL ACTION WRITTEN

Sep 27, 2004

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Sep 23, 2004

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Mar 30, 2004

NEW APPLICATION ENTERED

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