Who owns the SANRIO SMILES trademark?

The SANRIO SMILES trademark is owned by Sanrio Company, Ltd..

What class is the SANRIO SMILES trademark registered in?

The SANRIO SMILES trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for SANRIO SMILES?

The USPTO serial number for SANRIO SMILES is 75714762.

What is the registration number for SANRIO SMILES?

SANRIO SMILES is registered under USPTO registration number 2721681.

Sealvo

Home Search: SANRIO SMILESSANRIO SMILES #75714762

Back

Updated Sep 27, 2026·22 searches this week

View on USPTO TSDR Find similar marks

SAN

USPTO Trademark Record

REGISTERED

SANRIO SMILES

SN 75714762·Reg 2721681·Filed Jun 03, 1999

Owner Sanrio Company, Ltd.

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

SANRIO SMILES (Serial No. 75714762), Registration No. 2721681, is a registered US trademark filed on Jun 03, 1999 by Sanrio Company, Ltd.. This trademark covers Class 028 (Games, toys & sporting goods).

Section 8/9 declaration window: June 03, 2033

Conflict Analysis

Full conflict analysis for SANRIO SMILES (SN 75714762) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

SANRIO SMILES (Reg. #2721681) is a registered US trademark that has been protecting its owner, Sanrio Company, Ltd., since 1999. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 03, 1999

SERIAL

75714762

REG#

2721681

REGISTERED

Jun 03, 2003

Filing Information

StatusREGISTERED

Filing DateJun 03, 1999

Serial Number75714762

Registration No.2721681

Registration DateJun 03, 2003

Status DateAug 25, 2023

Published for OppositionApr 24, 2001

Filing Basis & Declarations

Use Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Jun 03, 1999

First use in commerce: Aug 15, 2002

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

41 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 17, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 17, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 17, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 17, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 17, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 25, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 25, 2023

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Aug 25, 2023

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 25, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 09, 2023

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 03, 2022

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 20, 2013

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 20, 2013

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 20, 2013

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 20, 2013

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 03, 2013

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 26, 2008

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

ASSIGNED TO PARALEGAL

Oct 17, 2008

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Oct 15, 2008

TEAS SECTION 8 & 15 RECEIVED

CASE FILE IN TICRS

Jun 04, 2008

CASE FILE IN TICRS

REGISTERED-PRINCIPAL REGISTER

Jun 03, 2003

REGISTERED-PRINCIPAL REGISTER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 01, 2003

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

PAPER RECEIVED

Dec 30, 2002

PAPER RECEIVED

USE AMENDMENT FILED

Dec 30, 2002

USE AMENDMENT FILED

STATEMENT OF USE PROCESSING COMPLETE

Dec 30, 2002

STATEMENT OF USE PROCESSING COMPLETE

SOU EXTENSION 2 GRANTED

Aug 05, 2002

SOU EXTENSION 2 GRANTED

PAPER RECEIVED

Jul 12, 2002

PAPER RECEIVED

SOU EXTENSION 2 FILED

Jul 12, 2002

SOU EXTENSION 2 FILED

SOU EXTENSION 1 GRANTED

Jan 31, 2002

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Jan 08, 2002

SOU EXTENSION 1 FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Jul 17, 2001

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 24, 2001

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Apr 11, 2001

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 09, 2000

APPROVED FOR PUB - PRINCIPAL REGISTER