Who owns the SEARS HOME ADVANTAGE trademark?

The SEARS HOME ADVANTAGE trademark is owned by Transform SR Brands LLC.

What class is the SEARS HOME ADVANTAGE trademark registered in?

The SEARS HOME ADVANTAGE trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for SEARS HOME ADVANTAGE?

The USPTO serial number for SEARS HOME ADVANTAGE is 98566422.

What is the registration number for SEARS HOME ADVANTAGE?

SEARS HOME ADVANTAGE is registered under USPTO registration number 8064704.

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SEA

USPTO Trademark Record

REGISTERED

SEARS HOME ADVANTAGE

SN 98566422·Reg 8064704·Filed May 23, 2024

Owner Transform SR Brands LLC

Advertising; business management, organization and administration; office functions.

SEARS HOME ADVANTAGE (Serial No. 98566422), Registration No. 8064704, is a registered US trademark filed on May 23, 2024 by Transform SR Brands LLC. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: December 16, 2031

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Mark Intelligence

SEARS HOME ADVANTAGE (Reg. #8064704) is a registered US trademark that has been protecting its owner, Transform SR Brands LLC, since 2024. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 4 opposition proceedings during prosecution.

FILED

May 23, 2024

SERIAL

98566422

REG#

8064704

REGISTERED

Dec 16, 2025

Filing Information

StatusREGISTERED

Filing DateMay 23, 2024

Serial Number98566422

Registration No.8064704

Registration DateDec 16, 2025

Status DateDec 16, 2025

Published for OppositionJan 07, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jan 24, 2024

First use in commerce: Jan 24, 2024

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

22 events

REGISTERED-PRINCIPAL REGISTER

Dec 16, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Dec 16, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

OPPOSITION DISMISSED NO. 999999

Nov 24, 2025

OPPOSITION DISMISSED NO. 999999

OPPOSITION TERMINATED NO. 999999

Nov 24, 2025

OPPOSITION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Nov 24, 2025

TTAB RELEASE CASE TO TRADEMARKS

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Jul 06, 2025

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

OPPOSITION INSTITUTED NO. 999999

Jul 03, 2025

OPPOSITION INSTITUTED NO. 999999

EXTENSION OF TIME TO OPPOSE RECEIVED

Feb 06, 2025

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Jan 07, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 07, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jan 01, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Dec 15, 2024

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Dec 15, 2024

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Dec 15, 2024

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Dec 15, 2024

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 15, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION WRITTEN

Dec 13, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 13, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 13, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 09, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 13, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 23, 2024

NEW APPLICATION ENTERED

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