Who owns the SERIOUS PLAY trademark?

The SERIOUS PLAY trademark is owned by LEGO HOLDING A/S.

What is the serial number for SERIOUS PLAY?

The USPTO serial number for SERIOUS PLAY is 75636449.

What is the registration number for SERIOUS PLAY?

SERIOUS PLAY is registered under USPTO registration number 2527969.

SER

USPTO Trademark Record

REGISTERED

SERIOUS PLAY

Q: What class is the SERIOUS PLAY trademark registered in?

The SERIOUS PLAY trademark is registered in Class 016 (Paper goods, books & stationery), Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

SN 75636449·Reg 2527969·Filed Feb 04, 1999

Owner LEGO HOLDING A/S

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.

SERIOUS PLAY (Serial No. 75636449), Registration No. 2527969, is a registered US trademark filed on Feb 04, 1999 by LEGO HOLDING A/S. This trademark covers Class 016 (Paper goods, books & stationery), Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

Section 8/9 declaration window: January 08, 2032

Mark Intelligence

SERIOUS PLAY (Reg. #2527969) is a registered US trademark that has been protecting its owner, LEGO HOLDING A/S, since 1999. The mark covers Class 016 (Paper goods, books & stationery), Class 035 (Advertising, business management & retail services) and Class 041 (Education & entertainment services) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 04, 1999

SERIAL

75636449

REG#

2527969

REGISTERED

Jan 08, 2002

Owner

Applicant

LEGO HOLDING A/S

Entity

Corporation

Address

KOLDINGVEJ 2, BILLUND, DK-7190

Country

Attorney

NameMary Mazzello

Law firm

Mary Mazzello Kirkland & Ellis LLP

Docket

49707

Address

601 Lexington Avenue, New York, NY 10022, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 04, 1999

Serial Number75636449

Registration No.2527969

Registration DateJan 08, 2002

Status DateApr 01, 2022

Published for OppositionOct 17, 2000

Next RenewalJanuary 08, 2032

Mark TypeTypeset (words/letters/numbers)

Attorney Docket49707

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1999

YEARS AGO

27y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Jul 31, 2000

First use in commerce: Jul 31, 2000

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jul 31, 2000

First use in commerce: Jul 31, 2000

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Jul 31, 2000

First use in commerce: Jul 31, 2000

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

50 events

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 24, 2025

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 09, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 09, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Feb 09, 2024

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Feb 09, 2024

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 09, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 01, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 01, 2022

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Apr 01, 2022

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 01, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Dec 03, 2021

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jan 08, 2021

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

Jun 12, 2020

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 30, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 30, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 30, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 30, 2020

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Apr 30, 2020

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 30, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 30, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

Apr 05, 2017

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 31, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 16, 2012

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

Jul 16, 2012

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

Jul 16, 2012

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jul 16, 2012

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED

Jul 16, 2012

NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED

TEAS SECTION 8 & 9 RECEIVED

Jul 05, 2012

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 05, 2012

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 13, 2008

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

ASSIGNED TO PARALEGAL

Dec 21, 2007

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 21, 2007

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

TEAS SECTION 8 & 15 RECEIVED

Dec 19, 2007

TEAS SECTION 8 & 15 RECEIVED

CASE FILE IN TICRS

Apr 19, 2007

CASE FILE IN TICRS

REVIEW OF CORRESPONDENCE COMPLETE

Aug 22, 2006

REVIEW OF CORRESPONDENCE COMPLETE

PAPER RECEIVED

Mar 13, 2003

PAPER RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jan 08, 2002

REGISTERED-PRINCIPAL REGISTER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 22, 2001

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

ASSIGNED TO EXAMINER

Aug 21, 2001

ASSIGNED TO EXAMINER

STATEMENT OF USE PROCESSING COMPLETE

Aug 13, 2001

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Aug 03, 2001

USE AMENDMENT FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Feb 06, 2001

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 17, 2000

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Sep 15, 2000

NOTICE OF PUBLICATION

ASSIGNED TO EXAMINER

Aug 14, 2000

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 14, 2000

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION MAILED

Jun 29, 2000

NON-FINAL ACTION MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 02, 2000

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Aug 11, 1999

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Aug 04, 1999

ASSIGNED TO EXAMINER

SERIOUS PLAY

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