Who owns the SHADES EQ trademark?

The SHADES EQ trademark is owned by L'OREAL USA S/D, INC..

What is the serial number for SHADES EQ?

The USPTO serial number for SHADES EQ is 75057432.

What is the registration number for SHADES EQ?

SHADES EQ is registered under USPTO registration number 3469975.

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USPTO Trademark Record

REGISTERED

SHADES EQ

Q: What class is the SHADES EQ trademark registered in?

The SHADES EQ trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).

SN 75057432·Reg 3469975·Filed Feb 13, 1996

Owner L'OREAL USA S/D, INC.

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

SHADES EQ (Serial No. 75057432), Registration No. 3469975, is a registered US trademark filed on Feb 13, 1996 by L'OREAL USA S/D, INC.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).

Section 8/9 declaration window: July 24, 2028

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Mark Intelligence

SHADES EQ (Reg. #3469975) is a registered US trademark that has been protecting its owner, L'OREAL USA S/D, INC., since 1996. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 026 (Lace, embroidery, ribbons, buttons & haberdashery) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 4 opposition proceedings during prosecution.

FILED

Feb 13, 1996

SERIAL

75057432

REG#

3469975

REGISTERED

Jul 22, 2008

Filing Information

StatusREGISTERED

Filing DateFeb 13, 1996

Serial Number75057432

Registration No.3469975

Registration DateJul 22, 2008

Status DateDec 01, 2017

Published for OppositionJan 14, 2003

Filing Basis & Declarations

Use Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Nov 30, 1987

First use in commerce: Nov 30, 1987

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 026Lace, embroidery, ribbons, buttons & haberdashery

US codes: 037, 039, 040, 042, 050

First use anywhere: Nov 30, 1991

First use in commerce: Nov 30, 1991

Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

43 events

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 31, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 01, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 01, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 01, 2017

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Dec 01, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Nov 03, 2017

TEAS SECTION 8 & 9 RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 07, 2016

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 07, 2016

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 06, 2016

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 27, 2013

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 27, 2013

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

Nov 27, 2013

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 14, 2013

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

TEAS SECTION 8 & 15 RECEIVED

Nov 14, 2013

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 13, 2013

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jul 22, 2008

REGISTERED-PRINCIPAL REGISTER

OPPOSITION TERMINATED NO. 999999

Jun 18, 2008

OPPOSITION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Jun 18, 2008

TTAB RELEASE CASE TO TRADEMARKS

OPPOSITION DISMISSED NO. 999999

Apr 02, 2008

OPPOSITION DISMISSED NO. 999999

CASE FILE IN TICRS

Sep 13, 2004

CASE FILE IN TICRS

OPPOSITION INSTITUTED NO. 999999

Jun 25, 2003

OPPOSITION INSTITUTED NO. 999999

EXTENSION OF TIME TO OPPOSE RECEIVED

Feb 11, 2003

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Jan 14, 2003

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Dec 25, 2002

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 10, 2002

APPROVED FOR PUB - PRINCIPAL REGISTER

PAPER RECEIVED

Oct 03, 2002

PAPER RECEIVED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 27, 2002

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 27, 2002

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Jul 12, 2002

NON-FINAL ACTION MAILED

Jun 03, 2002

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

May 14, 2002

ASSIGNED TO EXAMINER

NON-FINAL ACTION MAILED

May 14, 2002

NON-FINAL ACTION MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 14, 2002

CORRESPONDENCE RECEIVED IN LAW OFFICE

INQUIRY AS TO SUSPENSION MAILED

Mar 27, 2001

INQUIRY AS TO SUSPENSION MAILED

USE AMENDMENT ACCEPTED

Nov 14, 1997

USE AMENDMENT ACCEPTED

LETTER OF SUSPENSION MAILED

Oct 10, 1997

LETTER OF SUSPENSION MAILED

AMENDMENT TO USE PROCESSING COMPLETE

Sep 08, 1997

AMENDMENT TO USE PROCESSING COMPLETE

USE AMENDMENT FILED

Aug 25, 1997

USE AMENDMENT FILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 25, 1997

CORRESPONDENCE RECEIVED IN LAW OFFICE

FINAL REFUSAL MAILED

Apr 14, 1997

FINAL REFUSAL MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 20, 1997

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Aug 21, 1996

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Aug 07, 1996

ASSIGNED TO EXAMINER

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