Who owns the SHE-RA trademark?

The SHE-RA trademark is owned by MATTEL, INC..

What class is the SHE-RA trademark registered in?

The SHE-RA trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for SHE-RA?

The USPTO serial number for SHE-RA is 88163937.

What is the registration number for SHE-RA?

SHE-RA is registered under USPTO registration number 5933649.

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Updated Sep 23, 2026·38 searches this week

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SHE

USPTO Trademark Record

REGISTERED

SHE-RA

SN 88163937·Reg 5933649·Filed Oct 22, 2018

Owner MATTEL, INC.

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

SHE-RA (Serial No. 88163937), Registration No. 5933649, is a registered US trademark filed on Oct 22, 2018 by MATTEL, INC.. This trademark covers Class 028 (Games, toys & sporting goods).

Section 8/9 declaration window: December 10, 2029

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Mark Intelligence

SHE-RA (Reg. #5933649) is a registered US trademark that has been protecting its owner, MATTEL, INC., since 2018. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 22, 2018

SERIAL

88163937

REG#

5933649

REGISTERED

Dec 10, 2019

Filing Information

StatusREGISTERED

Filing DateOct 22, 2018

Serial Number88163937

Registration No.5933649

Registration DateDec 10, 2019

Status DateJan 24, 2026

Published for OppositionMar 12, 2019

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Oct 02, 2019

First use in commerce: Oct 02, 2019

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

20 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 24, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Jan 24, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Jan 24, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

TEAS SECTION 8 RECEIVED

Sep 09, 2025

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 10, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Dec 10, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Nov 06, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 05, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 28, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Oct 28, 2019

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Oct 11, 2019

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Oct 11, 2019

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 07, 2019

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 12, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Mar 12, 2019

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 20, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 31, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jan 30, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 02, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 25, 2018

NEW APPLICATION ENTERED

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