Who owns the SHIFTING THE LENS trademark?

The SHIFTING THE LENS trademark is owned by E. & J. Gallo Winery.

What class is the SHIFTING THE LENS trademark registered in?

The SHIFTING THE LENS trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for SHIFTING THE LENS?

The USPTO serial number for SHIFTING THE LENS is 97211694.

What is the registration number for SHIFTING THE LENS?

SHIFTING THE LENS is registered under USPTO registration number 8380427.

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Updated Sep 28, 2026·15 searches this week

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USPTO Trademark Record

REGISTERED

SHIFTING THE LENS

SN 97211694·Reg 8380427·Filed Jan 10, 2022

Owner E. & J. Gallo Winery

Education; providing of training; entertainment; sporting and cultural activities.

SHIFTING THE LENS (Serial No. 97211694), Registration No. 8380427, is a registered US trademark filed on Jan 10, 2022 by E. & J. Gallo Winery. This trademark covers Class 041 (Education & entertainment services).

early section 8: August 04, 2032

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Mark Intelligence

SHIFTING THE LENS (Reg. #8380427) is a registered US trademark that has been protecting its owner, E. & J. Gallo Winery, since 2022. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 10, 2022

SERIAL

97211694

REG#

8380427

REGISTERED

Aug 04, 2026

Filing Information

StatusREGISTERED

Filing DateJan 10, 2022

Serial Number97211694

Registration No.8380427

Registration DateAug 04, 2026

Status DateAug 04, 2026

Published for OppositionNov 08, 2022

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Apr 22, 2022

First use in commerce: Apr 22, 2022

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

43 events

REGISTERED-PRINCIPAL REGISTER

Aug 04, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 04, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 16, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 16, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ASSIGNED TO LIE

Mar 16, 2026

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 16, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 16, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Mar 12, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

SU - NON-FINAL ACTION - WRITTEN

Dec 30, 2025

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Dec 30, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 30, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 11, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 5 GRANTED

Dec 11, 2025

SOU EXTENSION 5 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

Dec 11, 2025

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 11, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU TEAS EXTENSION RECEIVED

Jun 27, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 5 FILED

Jun 27, 2025

SOU EXTENSION 5 FILED

USE AMENDMENT FILED

Jun 09, 2025

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Jun 09, 2025

TEAS STATEMENT OF USE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 03, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 10, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 GRANTED

Dec 10, 2024

SOU EXTENSION 4 GRANTED

SOU EXTENSION 4 FILED

Dec 10, 2024

SOU EXTENSION 4 FILED

SOU TEAS EXTENSION RECEIVED

Jul 01, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

Jul 01, 2024

SOU EXTENSION 3 FILED

SOU EXTENSION 3 GRANTED

Jul 01, 2024

SOU EXTENSION 3 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 01, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 21, 2023

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 19, 2023

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Dec 19, 2023

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Dec 19, 2023

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 06, 2023

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jun 02, 2023

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Jun 02, 2023

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Jun 02, 2023

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 03, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Nov 08, 2022

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 08, 2022

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 19, 2022

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 02, 2022

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Sep 21, 2022

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 18, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 13, 2022

NEW APPLICATION ENTERED

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