Who owns the STERLING BAY HOME trademark?

The STERLING BAY HOME trademark is owned by STERLING BAY, LLC.

What is the serial number for STERLING BAY HOME?

The USPTO serial number for STERLING BAY HOME is 99589567.

What is the registration number for STERLING BAY HOME?

STERLING BAY HOME is registered under USPTO registration number 0.

STE

USPTO Trademark Record

PENDING

STERLING BAY HOME

Q: What class is the STERLING BAY HOME trademark registered in?

The STERLING BAY HOME trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 037 (Construction, installation & repair services).

SN 99589567·Reg 0·Filed Jan 12, 2026

Owner STERLING BAY, LLC

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.; Construction services; installation and repair services; mining extraction, oil and gas drilling.

STERLING BAY HOME (Serial No. 99589567), Registration No. 0, is a pending US trademark filed on Jan 12, 2026 by STERLING BAY, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 037 (Construction, installation & repair services).

Statement of Use due: February 11, 2027136 days remaining

Mark Intelligence

STERLING BAY HOME (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services) and Class 037 (Construction, installation & repair services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 12, 2026

SERIAL

99589567

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

STERLING BAY, LLC

Entity

LLC

State

Address

: 333 N. GREEN ST., SUITE 1100, Chicago, IL, 60607

Country

Attorney

NameJovan N Jovanovic

Law firm

Jovan N Jovanovic THE WATSON IP GROUP, PLC

Docket

SBY251594

Address

3133 Highland Drive, Suite 200, Hudsonville, MI 49426, United States

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Filing Information

StatusPENDING

Filing DateJan 12, 2026

Serial Number99589567

Registration No.0

Registration DateDec 31, 1969

Status DateAug 11, 2026

Published for OppositionJun 16, 2026

Mark TypeStandard characters

Attorney DocketSBY251594

Status DescriptionLive and pending, notice of allowance issued

Filing Signals

FILED

2026

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

Class 037Construction, installation & repair services

US codes: 100, 103, 106

Construction services; installation and repair services; mining extraction, oil and gas drilling.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 11, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jun 16, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 16, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 10, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 17, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

May 10, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Jan 12, 2026

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 12, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Jan 12, 2026

APPLICATION FILING RECEIPT MAILED

STERLING BAY HOME

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Other Marks by STERLING BAY, LLC

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Jovan N Jovanovic

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