Who owns the SWEET DISCOVERY trademark?

The SWEET DISCOVERY trademark is owned by ASPIRE BAKERIES LLC.

What class is the SWEET DISCOVERY trademark registered in?

The SWEET DISCOVERY trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments).

What is the serial number for SWEET DISCOVERY?

The USPTO serial number for SWEET DISCOVERY is 75432362.

What is the registration number for SWEET DISCOVERY?

SWEET DISCOVERY is registered under USPTO registration number 2350648.

SWE

USPTO Trademark Record

REGISTERED

SWEET DISCOVERY

SN 75432362·Reg 2350648·Filed Feb 11, 1998

Owner ASPIRE BAKERIES LLC

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

SWEET DISCOVERY (Serial No. 75432362), Registration No. 2350648, is a registered US trademark filed on Feb 11, 1998 by ASPIRE BAKERIES LLC. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments).

Section 8/9 declaration window: May 16, 2030

Mark Intelligence

SWEET DISCOVERY (Reg. #2350648) is a registered US trademark that has been protecting its owner, ASPIRE BAKERIES LLC, since 1998. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments). Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 11, 1998

SERIAL

75432362

REG#

2350648

REGISTERED

May 16, 2000

Owner

Applicant

ASPIRE BAKERIES LLC

Entity

LLC

State

Address

6701 Center Drive West, Suite 850, Los Angeles, CA, 90045

Country

Attorney

NameLindsay J. Hulley

Law firm

Lindsay J. Hulley Rutan & Tucker, LLP

Docket

037705.068T2

Address

18575 Jamboree Road, 9th Floor, Irvine, CA 92612, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateFeb 11, 1998

Serial Number75432362

Registration No.2350648

Registration DateMay 16, 2000

Status DateJul 13, 2020

Published for OppositionSep 15, 1998

Next RenewalMay 16, 2030

Mark TypeTypeset (words/letters/numbers)

Attorney Docket037705.068T2

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1998

YEARS AGO

28y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 15M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Oct 31, 1996

First use in commerce: Oct 31, 1996

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

41 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 13, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 13, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 13, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 13, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 13, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 23, 2021

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 13, 2020

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 13, 2020

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jul 13, 2020

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 13, 2020

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 07, 2020

TEAS SECTION 8 & 9 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 15, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 15, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jul 25, 2012

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 07, 2012

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 29, 2012

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 18, 2012

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 17, 2010

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Mar 17, 2010

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Mar 16, 2010

TEAS SECTION 8 & 9 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Nov 08, 2006

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Aug 05, 2006

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

ASSIGNED TO PARALEGAL

Aug 03, 2006

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

May 12, 2006

TEAS SECTION 8 & 15 RECEIVED

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

May 12, 2006

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

CASE FILE IN TICRS

Mar 30, 2006

CASE FILE IN TICRS

REGISTERED-PRINCIPAL REGISTER

May 16, 2000

REGISTERED-PRINCIPAL REGISTER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 01, 2000

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

ASSIGNED TO EXAMINER

Feb 04, 2000

ASSIGNED TO EXAMINER

STATEMENT OF USE PROCESSING COMPLETE

Feb 03, 2000

STATEMENT OF USE PROCESSING COMPLETE

SOU EXTENSION 2 GRANTED

Feb 01, 2000

SOU EXTENSION 2 GRANTED

SOU EXTENSION 2 FILED

Dec 06, 1999

SOU EXTENSION 2 FILED

USE AMENDMENT FILED

Dec 06, 1999

USE AMENDMENT FILED

SOU EXTENSION 1 GRANTED

Jun 15, 1999

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

May 20, 1999

SOU EXTENSION 1 FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Dec 08, 1998

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 15, 1998

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Aug 14, 1998

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 02, 1998

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Jun 29, 1998

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Jun 23, 1998

ASSIGNED TO EXAMINER

SWEET DISCOVERY

Get pre-filing clearance

Search 15M+ trademarks

Run a conflict check

Other Marks by ASPIRE BAKERIES LLC

Other Marks in Class 030 — Coffee, tea, rice, bakery goods & condiments

Other Marks by Lindsay J. Hulley

Resources

Company