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sealvo.com · USPTO Trademark Record
https://sealvo.com/the-5-choices-85352549

USPTO Trademark Record
REGISTEREDSN 85352549·Reg 4195739·Filed Jun 22, 2011
Owner Franklin Covey Co.
Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.; Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Education; providing of training; entertainment; sporting and cultural activities.
THE 5 CHOICES (Serial No. 85352549), Registration No. 4195739, is a registered US trademark filed on Jun 22, 2011 by Franklin Covey Co.. This trademark covers Class 009 (Electronics, software & scientific instruments), Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services).
Full conflict analysis for THE 5 CHOICES (SN 85352549) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.
THE 5 CHOICES (Reg. #4195739) is a registered US trademark that has been protecting its owner, Franklin Covey Co., since 2011. The mark covers Class 009 (Electronics, software & scientific instruments), Class 016 (Paper goods, books & stationery) and Class 041 (Education & entertainment services) respectively. Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.
FILED
Jun 22, 2011
SERIAL
85352549
REG#
4195739
REGISTERED
Aug 21, 2012
Applicant
Franklin Covey Co.Corporation
UT
13907 South Minuteman Drive, Suite 500, Legal Services Department, Draper, UT, 84020
US
Attorney
Hope Hamilton Holland & Hart LLP
120225.0121
P.O. Box 8749, Attn: Trademark Docketing, Denver, CO 80201-8749, United States
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FILED
2011
YEARS AGO
15y
CLASSES
3
MADRID FILINGS
2
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This mark has 2 Madrid Protocol filings on record with the USPTO.
Source: USPTO Madrid International Filing Requests
CLASSES
3
OFFICE
USPTO
COUNTRY
US
First use anywhere: Sep 12, 2011
First use in commerce: Sep 12, 2011
Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.
First use anywhere: Sep 12, 2011
First use in commerce: Sep 12, 2011
Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.
First use anywhere: Sep 12, 2011
First use in commerce: Sep 12, 2011
Education; providing of training; entertainment; sporting and cultural activities.
This description is as filed with the USPTO and defines the scope of trademark protection.
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 16, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 16, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 16, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 16, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 20, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 20, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 20, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 18, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 18, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jan 18, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 18, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS SECTION 8 & 9 RECEIVED
Jul 01, 2022TEAS SECTION 8 & 9 RECEIVED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Apr 25, 2022TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 21, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 17, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 17, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 23, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 23, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 23, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 12, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS SECTION 8 & 15 RECEIVED
Mar 12, 2018TEAS SECTION 8 & 15 RECEIVED
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 21, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 08, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 21, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
REGISTERED-PRINCIPAL REGISTER
Aug 21, 2012REGISTERED-PRINCIPAL REGISTER
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 17, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
LAW OFFICE REGISTRATION REVIEW COMPLETED
Jul 14, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 12, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
STATEMENT OF USE PROCESSING COMPLETE
Jun 15, 2012STATEMENT OF USE PROCESSING COMPLETE
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 13, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
TEAS STATEMENT OF USE RECEIVED
May 18, 2012TEAS STATEMENT OF USE RECEIVED
USE AMENDMENT FILED
May 18, 2012USE AMENDMENT FILED
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 22, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
PUBLISHED FOR OPPOSITION
Sep 27, 2011PUBLISHED FOR OPPOSITION
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 27, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
ASSIGNED TO LIE
Aug 25, 2011ASSIGNED TO LIE
LAW OFFICE PUBLICATION REVIEW COMPLETED
Aug 25, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
PREVIOUS ALLOWANCE COUNT WITHDRAWN
Aug 10, 2011PREVIOUS ALLOWANCE COUNT WITHDRAWN
EXAMINERS AMENDMENT -WRITTEN
Aug 10, 2011EXAMINERS AMENDMENT -WRITTEN
EXAMINERS AMENDMENT E-MAILED
Aug 10, 2011EXAMINERS AMENDMENT E-MAILED
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Aug 10, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
EXAMINER'S AMENDMENT ENTERED
Aug 10, 2011EXAMINER'S AMENDMENT ENTERED
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 10, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
EXAMINERS AMENDMENT -WRITTEN
Aug 09, 2011EXAMINERS AMENDMENT -WRITTEN
EXAMINERS AMENDMENT E-MAILED
Aug 09, 2011EXAMINERS AMENDMENT E-MAILED
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Aug 09, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
EXAMINER'S AMENDMENT ENTERED
Aug 09, 2011EXAMINER'S AMENDMENT ENTERED
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 09, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
ASSIGNED TO EXAMINER
Aug 03, 2011ASSIGNED TO EXAMINER
NOTICE OF PSEUDO MARK MAILED
Jun 29, 2011NOTICE OF PSEUDO MARK MAILED
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 28, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
NEW APPLICATION ENTERED
Jun 25, 2011NEW APPLICATION ENTERED
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