Who owns the THE CHOICE IS YOURS trademark?

The THE CHOICE IS YOURS trademark is owned by Franklin Covey, Co..

What class is the THE CHOICE IS YOURS trademark registered in?

The THE CHOICE IS YOURS trademark is registered in Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services).

What is the serial number for THE CHOICE IS YOURS?

The USPTO serial number for THE CHOICE IS YOURS is 77677303.

What is the registration number for THE CHOICE IS YOURS?

THE CHOICE IS YOURS is registered under USPTO registration number 3679490.

THE

USPTO Trademark Record

REGISTERED

THE CHOICE IS YOURS

SN 77677303·Reg 3679490·Filed Feb 24, 2009

Owner Franklin Covey, Co.

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Education; providing of training; entertainment; sporting and cultural activities.

THE CHOICE IS YOURS (Serial No. 77677303), Registration No. 3679490, is a registered US trademark filed on Feb 24, 2009 by Franklin Covey, Co.. This trademark covers Class 016 (Paper goods, books & stationery), Class 041 (Education & entertainment services).

Section 8/9 declaration window: September 10, 2029

Mark Intelligence

THE CHOICE IS YOURS (Reg. #3679490) is a registered US trademark that has been protecting its owner, Franklin Covey, Co., since 2009. The mark covers Class 016 (Paper goods, books & stationery) and Class 041 (Education & entertainment services) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 24, 2009

SERIAL

77677303

REG#

3679490

REGISTERED

Sep 08, 2009

Owner

Applicant

Franklin Covey, Co.

Entity

Corporation

State

Address

13907 South Minuteman Drive, Suite 500, Legal Services Department, Draper, UT, 84020

Country

Attorney

NameHope Hamilton

Law firm

Hope Hamilton Holland & Hart LLP

Docket

120225.0138

Address

P.O. Box 8749, Attn: Trademark Docketing, Denver, CO 80201-8749, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 24, 2009

Serial Number77677303

Registration No.3679490

Registration DateSep 08, 2009

Status DateJun 17, 2019

Published for OppositionJun 23, 2009

Next RenewalSeptember 10, 2029

Mark TypeStylized characters

Attorney Docket120225.0138

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2009

YEARS AGO

17y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Aug 01, 2007

First use in commerce: Aug 01, 2007

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Aug 01, 2007

First use in commerce: Aug 01, 2007

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

47 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 16, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 16, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 20, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 20, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 20, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 20, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 20, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 12, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 12, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 12, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 25, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 25, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 25, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 17, 2019

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 17, 2019

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 17, 2019

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 17, 2019

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

May 08, 2019

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 08, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 08, 2018

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 30, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 30, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 08, 2016

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 03, 2016

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

Jan 22, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 16, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 15, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 15, 2015

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 30, 2014

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 8 & 15 RECEIVED

Dec 30, 2014

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 17, 2014

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Sep 08, 2009

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jun 23, 2009

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jun 03, 2009

NOTICE OF PUBLICATION

ASSIGNED TO LIE

May 16, 2009

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

May 16, 2009

LAW OFFICE PUBLICATION REVIEW COMPLETED

EXAMINERS AMENDMENT -WRITTEN

May 15, 2009

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

May 15, 2009

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

May 15, 2009

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

May 15, 2009

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 15, 2009

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

May 14, 2009

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Feb 27, 2009

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 27, 2009

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

THE CHOICE IS YOURS

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