Who owns the THE COMPANY YOU KEEP trademark?

The THE COMPANY YOU KEEP trademark is owned by NEW YORK LIFE INSURANCE COMPANY.

What class is the THE COMPANY YOU KEEP trademark registered in?

The THE COMPANY YOU KEEP trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for THE COMPANY YOU KEEP?

The USPTO serial number for THE COMPANY YOU KEEP is 73797549.

What is the registration number for THE COMPANY YOU KEEP?

THE COMPANY YOU KEEP is registered under USPTO registration number 1576792.

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THE

USPTO Trademark Record

REGISTERED

THE COMPANY YOU KEEP

SN 73797549·Reg 1576792·Filed May 04, 1989

Owner NEW YORK LIFE INSURANCE COMPANY

Financial, monetary and banking services; insurance services; real estate services.

THE COMPANY YOU KEEP (Serial No. 73797549), Registration No. 1576792, is a registered US trademark filed on May 04, 1989 by NEW YORK LIFE INSURANCE COMPANY. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: January 09, 2030

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Mark Intelligence

THE COMPANY YOU KEEP (Reg. #1576792) is a registered US trademark that has been protecting its owner, NEW YORK LIFE INSURANCE COMPANY, since 1989. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 04, 1989

SERIAL

73797549

REG#

1576792

REGISTERED

Jan 09, 1990

Filing Information

StatusREGISTERED

Filing DateMay 04, 1989

Serial Number73797549

Registration No.1576792

Registration DateJan 09, 1990

Status DateFeb 18, 2020

Published for OppositionOct 17, 1989

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 102

First use anywhere: Apr 14, 1989

First use in commerce: Apr 14, 1989

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

35 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 10, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 10, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 10, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 15, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 15, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 15, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 15, 2020

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 15, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 15, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 18, 2020

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 18, 2020

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Feb 18, 2020

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 18, 2020

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jan 07, 2020

TEAS SECTION 8 & 9 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 11, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 11, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

Apr 05, 2017

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 31, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 19, 2010

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 19, 2010

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 12, 2010

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Jan 11, 2010

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Dec 15, 2008

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 10, 2000

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 10, 2000

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jan 07, 2000

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 24, 1996

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jul 21, 1995

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jan 09, 1990

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Oct 17, 1989

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Sep 16, 1989

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 07, 1989

APPROVED FOR PUB - PRINCIPAL REGISTER

ALLOWANCE/COUNT WITHDRAWN

Jul 31, 1989

ALLOWANCE/COUNT WITHDRAWN

EXAMINER'S AMENDMENT MAILED

Jul 14, 1989

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Jul 11, 1989

ASSIGNED TO EXAMINER

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