Who owns the THE INTELLIGENT CHOICE trademark?

The THE INTELLIGENT CHOICE trademark is owned by Guardian Life Insurance Company of America, The.

What class is the THE INTELLIGENT CHOICE trademark registered in?

The THE INTELLIGENT CHOICE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for THE INTELLIGENT CHOICE?

The USPTO serial number for THE INTELLIGENT CHOICE is 74172532.

What is the registration number for THE INTELLIGENT CHOICE?

THE INTELLIGENT CHOICE is registered under USPTO registration number 1731581.

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THE

USPTO Trademark Record

REGISTERED

THE INTELLIGENT CHOICE

SN 74172532·Reg 1731581·Filed May 31, 1991

Owner Guardian Life Insurance Company of America, The

Financial, monetary and banking services; insurance services; real estate services.

THE INTELLIGENT CHOICE (Serial No. 74172532), Registration No. 1731581, is a registered US trademark filed on May 31, 1991 by Guardian Life Insurance Company of America, The. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: November 10, 2032

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Mark Intelligence

THE INTELLIGENT CHOICE (Reg. #1731581) is a registered US trademark that has been protecting its owner, Guardian Life Insurance Company of America, The, since 1991. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 31, 1991

SERIAL

74172532

REG#

1731581

REGISTERED

Nov 10, 1992

Filing Information

StatusREGISTERED

Filing DateMay 31, 1991

Serial Number74172532

Registration No.1731581

Registration DateNov 10, 1992

Status DateNov 04, 2023

Published for OppositionAug 18, 1992

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Dec 31, 1989

First use in commerce: Dec 31, 1989

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

33 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 04, 2023

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Nov 04, 2023

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Nov 04, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 03, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

May 10, 2023

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 22, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 22, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 22, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 22, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 22, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 10, 2021

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 26, 2019

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 26, 2019

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 24, 2018

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

Apr 05, 2017

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 31, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

May 04, 2013

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 03, 2013

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 03, 2013

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

May 01, 2013

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Mar 27, 2008

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 05, 2003

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 05, 2003

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Nov 08, 2002

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

TEAS SECTION 8 & 9 RECEIVED

Nov 06, 2002

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 13, 1999

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Oct 13, 1998

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Nov 10, 1992

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Aug 18, 1992

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jul 17, 1992

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 08, 1992

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 19, 1991

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Aug 21, 1991

NON-FINAL ACTION MAILED

Other Marks by Guardian Life Insurance Company of America, The

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PAR

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