Who owns the THE NATURAL CHOICE trademark?

The THE NATURAL CHOICE trademark is owned by Horicon Bank.

What class is the THE NATURAL CHOICE trademark registered in?

The THE NATURAL CHOICE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for THE NATURAL CHOICE?

The USPTO serial number for THE NATURAL CHOICE is 77690615.

What is the registration number for THE NATURAL CHOICE?

THE NATURAL CHOICE is registered under USPTO registration number 5022685.

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THE

USPTO Trademark Record

REGISTERED

THE NATURAL CHOICE

SN 77690615·Reg 5022685·Filed Mar 13, 2009

Owner Horicon Bank

Financial, monetary and banking services; insurance services; real estate services.

THE NATURAL CHOICE (Serial No. 77690615), Registration No. 5022685, is a registered US trademark filed on Mar 13, 2009 by Horicon Bank. This trademark covers Class 036 (Insurance, financial & real estate services).

renewal grace 10y period: February 16, 2027141 days remaining

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Mark Intelligence

THE NATURAL CHOICE (Reg. #5022685) is a registered US trademark that has been protecting its owner, Horicon Bank, since 2009. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 4 opposition proceedings during prosecution.

FILED

Mar 13, 2009

SERIAL

77690615

REG#

5022685

REGISTERED

Aug 16, 2016

Filing Information

StatusREGISTERED

Filing DateMar 13, 2009

Serial Number77690615

Registration No.5022685

Registration DateAug 16, 2016

Status DateAug 11, 2023

Published for OppositionJun 16, 2009

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Feb 28, 2009

First use in commerce: Feb 28, 2009

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

34 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 16, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 11, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Aug 11, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Aug 11, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Feb 14, 2023

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Aug 16, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Aug 16, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 13, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 12, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 08, 2016

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jul 08, 2016

STATEMENT OF USE PROCESSING COMPLETE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 15, 2016

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS STATEMENT OF USE RECEIVED

Jun 15, 2016

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 15, 2016

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 19, 2016

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

May 17, 2016

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

May 17, 2016

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

May 17, 2016

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 17, 2015

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OPPOSITION DISMISSED NO. 999999

Oct 01, 2015

OPPOSITION DISMISSED NO. 999999

OPPOSITION TERMINATED NO. 999999

Oct 01, 2015

OPPOSITION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Oct 01, 2015

TTAB RELEASE CASE TO TRADEMARKS

OPPOSITION INSTITUTED NO. 999999

Dec 14, 2009

OPPOSITION INSTITUTED NO. 999999

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 11, 2009

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 11, 2009

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

EXTENSION OF TIME TO OPPOSE RECEIVED

Jul 13, 2009

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Jun 16, 2009

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

May 27, 2009

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

May 14, 2009

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

May 14, 2009

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

May 14, 2009

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO EXAMINER

May 12, 2009

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Mar 17, 2009

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 17, 2009

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Other Marks by Horicon Bank

Additional USPTO filings from the same owner.

HOR

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HOR

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ABANDONED

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ABANDONED

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