Who owns the THE NEW STANDARD trademark?

The THE NEW STANDARD trademark is owned by Stills Licensing LLC.

What is the serial number for THE NEW STANDARD?

The USPTO serial number for THE NEW STANDARD is 98850185.

What is the registration number for THE NEW STANDARD?

THE NEW STANDARD is registered under USPTO registration number 0.

THE

USPTO Trademark Record

PENDING

THE NEW STANDARD

Q: What class is the THE NEW STANDARD trademark registered in?

The THE NEW STANDARD trademark is registered in Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services), Class 042 (Scientific, technology & SaaS services), Class 045 (Legal, security & personal social services).

SN 98850185·Reg 0·Filed Nov 12, 2024

Owner Stills Licensing LLC

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.; Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.; Legal services; security services for the physical protection of tangible property and individuals; dating services, online social networking services; funerary services; babysitting.

THE NEW STANDARD (Serial No. 98850185), Registration No. 0, is a pending US trademark filed on Nov 12, 2024 by Stills Licensing LLC. This trademark covers Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services), Class 042 (Scientific, technology & SaaS services), Class 045 (Legal, security & personal social services).

Mark Intelligence

THE NEW STANDARD (Reg. #0) is a pending US trademark that was filed in 2024 and is currently under USPTO examination. The mark covers Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services), Class 042 (Scientific, technology & SaaS services) and Class 045 (Legal, security & personal social services) respectively. Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s....

FILED

Nov 12, 2024

SERIAL

98850185

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

Stills Licensing LLC

Entity

LLC

State

Address

9555 Harmon Road, Fort Worth, TX, 76117

Country

Attorney

NameJohn J. Arnott

Law firm

John J. Arnott Munck Wilson Mandala, LLP

Docket

STIL60-35967

Address

2000 McKinney Ave., Ste. 1900, Dallas, TX 75201, United States

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Filing Information

StatusPENDING

Filing DateNov 12, 2024

Serial Number98850185

Registration No.0

Registration DateDec 31, 1969

Status DateApr 29, 2026

Mark TypeStandard characters

Attorney DocketSTIL60-35967

Status DescriptionLive and pending, suspension letter mailed

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Suspension deadline Jul 29, 2026

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

Education; providing of training; entertainment; sporting and cultural activities.

Class 042Scientific, technology & SaaS services

US codes: 100, 101

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

Class 045Legal, security & personal social services

US codes: 100, 101

Legal services; security services for the physical protection of tangible property and individuals; dating services, online social networking services; funerary services; babysitting.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

18 events

SUSPENSION LETTER WRITTEN

Apr 29, 2026

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Apr 29, 2026

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Apr 29, 2026

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

SUSPENSION LETTER WRITTEN

Aug 22, 2025

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Aug 22, 2025

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Aug 22, 2025

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 15, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 15, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 15, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

May 14, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 14, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 14, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Apr 16, 2025

ASSIGNED TO EXAMINER

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 03, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 03, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 03, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NEW APPLICATION ENTERED

Nov 13, 2024

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 13, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

THE NEW STANDARD

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Other Marks by Stills Licensing LLC

Other Marks in Class 009 — Electronics, software & scientific instruments

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