Who owns the THE SHORELINE CITY trademark?

The THE SHORELINE CITY trademark is owned by City of Muskegon.

What class is the THE SHORELINE CITY trademark registered in?

The THE SHORELINE CITY trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for THE SHORELINE CITY?

The USPTO serial number for THE SHORELINE CITY is 99186908.

What is the registration number for THE SHORELINE CITY?

THE SHORELINE CITY is registered under USPTO registration number 8350896.

Sealvo

Home Search: THE SHORELINE CITYTHE SHORELINE CITY #99186908

Back

Updated Sep 30, 2026·11 searches this week

View on USPTO TSDR Find similar marks

THE

USPTO Trademark Record

REGISTERED

THE SHORELINE CITY

SN 99186908·Reg 8350896·Filed May 15, 2025

Owner City of Muskegon

Advertising; business management, organization and administration; office functions.

THE SHORELINE CITY (Serial No. 99186908), Registration No. 8350896, is a registered US trademark filed on May 15, 2025 by City of Muskegon. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: July 21, 2032

Conflict Analysis

Full conflict analysis for THE SHORELINE CITY (SN 99186908) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

THE SHORELINE CITY (Reg. #8350896) is a registered US trademark that has been protecting its owner, City of Muskegon, since 2025. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 15, 2025

SERIAL

99186908

REG#

8350896

REGISTERED

Jul 21, 2026

Filing Information

StatusREGISTERED

Filing DateMay 15, 2025

Serial Number99186908

Registration No.8350896

Registration DateJul 21, 2026

Status DateJul 21, 2026

Published for OppositionJun 02, 2026

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Dec 12, 1989

First use in commerce: Dec 12, 1989

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

26 events

REGISTERED-PRINCIPAL REGISTER

Jul 21, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 21, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jun 02, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 02, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 27, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

May 06, 2026

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

May 06, 2026

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

May 06, 2026

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

May 06, 2026

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 06, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 01, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 01, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

May 01, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Feb 09, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Feb 09, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 09, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 29, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 29, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 29, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Oct 01, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Oct 01, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Oct 01, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Sep 29, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 23, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 15, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

May 15, 2025

APPLICATION FILING RECEIPT MAILED

Other Marks by City of Muskegon

Additional USPTO filings from the same owner.

CIT

CITY OF M MUSKEGON

99186650

City of Muskegon

REGISTERED

Other Marks in Class 035 — Advertising, business management & retail services

Recently filed and registered marks in the same international class.

SHO

SHORELINE OUTDOOR

99684402

Emerald X, LLC

REGISTERED

SHO

SHORELINE CREATIVE

99297742

Joseph Theodore Schloesser

REGISTERED

SHO

SHORELINE SPIRIT

99286857

Shoreline Spirit LLC

REGISTERED

SHO

SHORELINE SUGARS

87737922

Shoreline Sugars, LLC

REGISTERED

Other Marks by Brennen Gorman

Additional USPTO filings handled by the same attorney of record.

BLI

BLIND CUT BOURBON

98195836

REGISTERED

CIT

CITY OF M MUSKEGON

99186650

REGISTERED

DIS

DISTILLED FOR THE ADVENTUROUS SOUL

88487586

REGISTERED

SAUGATUCK BREWING COMPANY

86484866

REGISTERED

THE SHORELINE CITY

Run a conflict check

Other Marks by City of Muskegon

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Brennen Gorman

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company