Who owns the THIS IS NOT PLASTIC AS YOU KNOW IT trademark?

The THIS IS NOT PLASTIC AS YOU KNOW IT trademark is owned by For the Better Good Limited.

What class is the THIS IS NOT PLASTIC AS YOU KNOW IT trademark registered in?

The THIS IS NOT PLASTIC AS YOU KNOW IT trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for THIS IS NOT PLASTIC AS YOU KNOW IT?

The USPTO serial number for THIS IS NOT PLASTIC AS YOU KNOW IT is 98868767.

What is the registration number for THIS IS NOT PLASTIC AS YOU KNOW IT?

THIS IS NOT PLASTIC AS YOU KNOW IT is registered under USPTO registration number 7990809.

THI

USPTO Trademark Record

REGISTERED

THIS IS NOT PLASTIC AS YOU KNOW IT

SN 98868767·Reg 7990809·Filed Nov 22, 2024

Owner For the Better Good Limited

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

THIS IS NOT PLASTIC AS YOU KNOW IT (Serial No. 98868767), Registration No. 7990809, is a registered US trademark filed on Nov 22, 2024 by For the Better Good Limited. This trademark covers Class 032 (Beer & non-alcoholic beverages).

early section 8: October 21, 2031

Mark Intelligence

THIS IS NOT PLASTIC AS YOU KNOW IT (Reg. #7990809) is a registered US trademark that has been protecting its owner, For the Better Good Limited, since 2024. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 22, 2024

SERIAL

98868767

REG#

7990809

REGISTERED

Oct 21, 2025

Owner

Applicant

For the Better Good Limited

Entity

Not Provided

Address

101 Pakenham Street West, Auckland, 1010

Country

Attorney

NameRhett V. Barney

Law firm

Rhett V. Barney Lee & Hayes, PC

Docket

F186-0002TMU

Address

601 W. Riverside Ave Suite 1400, Spokane, WA 99201, United States

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Filing Information

StatusREGISTERED

Filing DateNov 22, 2024

Serial Number98868767

Registration No.7990809

Registration DateOct 21, 2025

Status DateOct 21, 2025

Published for OppositionSep 02, 2025

Mark TypeStandard characters

Attorney DocketF186-0002TMU

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: Jan 18, 2024

First use in commerce: Jan 18, 2024

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

15 events

REGISTERED-PRINCIPAL REGISTER

Oct 21, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 21, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Sep 02, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 02, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 27, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 29, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 28, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 28, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 28, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

May 28, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 28, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 28, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 16, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Nov 22, 2024

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 22, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

THIS IS NOT PLASTIC AS YOU KNOW IT

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Other Marks by For the Better Good Limited

Other Marks in Class 032 — Beer & non-alcoholic beverages

Other Marks by Rhett V. Barney

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