Who owns the TRUE trademark?

The TRUE trademark is owned by LOOK FOR THE GOOD, LLC.

What is the serial number for TRUE?

The USPTO serial number for TRUE is 97898829.

What is the registration number for TRUE?

TRUE is registered under USPTO registration number 7411896.

Sealvo

Home Search: TRUETRUE #97898829

Back

Updated Oct 2, 2026·19 searches this week

View on USPTO TSDR Find similar marks

TRU

USPTO Trademark Record

REGISTERED

TRUE

Q: What class is the TRUE trademark registered in?

The TRUE trademark is registered in Class 025 (Clothing, footwear & headgear), Class 035 (Advertising, business management & retail services).

SN 97898829·Reg 7411896·Filed Apr 20, 2023

Owner LOOK FOR THE GOOD, LLC

Clothing, footwear, headwear.; Advertising; business management, organization and administration; office functions.

TRUE (Serial No. 97898829), Registration No. 7411896, is a registered US trademark filed on Apr 20, 2023 by LOOK FOR THE GOOD, LLC. This trademark covers Class 025 (Clothing, footwear & headgear), Class 035 (Advertising, business management & retail services).

early section 8: June 11, 2030

Conflict Analysis

Full conflict analysis for TRUE (SN 97898829) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

TRUE (Reg. #7411896) is a registered US trademark that has been protecting its owner, LOOK FOR THE GOOD, LLC, since 2023. The mark covers Class 025 (Clothing, footwear & headgear) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Clothing, footwear, headwear.; Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 20, 2023

SERIAL

97898829

REG#

7411896

REGISTERED

Jun 11, 2024

Filing Information

StatusREGISTERED

Filing DateApr 20, 2023

Serial Number97898829

Registration No.7411896

Registration DateJun 11, 2024

Status DateJun 11, 2024

Published for OppositionMar 26, 2024

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Apr 15, 2022

First use in commerce: Apr 15, 2022

Clothing, footwear, headwear.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 15, 2022

First use in commerce: Apr 15, 2022

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

30 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 01, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 01, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 01, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Oct 01, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

REGISTERED-PRINCIPAL REGISTER

Jun 11, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 11, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Mar 26, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 26, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 06, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 06, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 28, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 20, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Feb 15, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 15, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Feb 15, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS VOLUNTARY AMENDMENT RECEIVED

Feb 09, 2024

TEAS VOLUNTARY AMENDMENT RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 07, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 07, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 07, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 07, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 07, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Feb 07, 2024

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

NON-FINAL ACTION WRITTEN

Jan 23, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 23, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 23, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jan 17, 2024

ASSIGNED TO EXAMINER

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 10, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

NOTICE OF DESIGN SEARCH CODE E-MAILED

May 17, 2023

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 16, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 24, 2023

NEW APPLICATION ENTERED

Other Marks by LOOK FOR THE GOOD, LLC

Additional USPTO filings from the same owner.

TRU

TRUE FLORIDIAN

98550485

LOOK FOR THE GOOD, LLC

REGISTERED

TRU

TRUE FLORIDIAN

98976194

LOOK FOR THE GOOD, LLC

REGISTERED

TRU

TRUE FLORIDIAN

97898809

LOOK FOR THE GOOD, LLC

REGISTERED

TRU

TRU FLORIDIAN

90586921

LOOK FOR THE GOOD, LLC

REGISTERED

Other Marks in Class 025 — Clothing, footwear & headgear

Recently filed and registered marks in the same international class.

TRU

TRUE

88464721

FRC BALANCE LLC

REGISTERED

TRU

TRUE

86454061

True Organic Products, Inc.

REGISTERED

TRU

TRUE

97980070

True Collective LLC

REGISTERED

TRU

TRUE

85679502

TRUE COLLECTIVE LLC

REGISTERED

Other Marks by Thomas G. Zeichman, Esq.

Additional USPTO filings handled by the same attorney of record.

LUX

LUXURY AUCTION

86662581

REGISTERED

LOA

LOADUP MARKETING

98189193

REGISTERED

TRU

TRUE FLORIDIAN

98550485

REGISTERED

TRU

TRUE FLORIDIAN

98976194

REGISTERED

TRUE

Run a conflict check

Other Marks by LOOK FOR THE GOOD, LLC

Other Marks in Class 025 — Clothing, footwear & headgear

Other Marks by Thomas G. Zeichman, Esq.

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company