Who owns the TRUE BLUE trademark?

The TRUE BLUE trademark is owned by BLUE CROSS AND BLUE SHIELD ASSOCIATION.

What class is the TRUE BLUE trademark registered in?

The TRUE BLUE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for TRUE BLUE?

The USPTO serial number for TRUE BLUE is 73571742.

What is the registration number for TRUE BLUE?

TRUE BLUE is registered under USPTO registration number 1446756.

Sealvo

Home Search: TRUE BLUETRUE BLUE #73571742

Back

Updated Sep 18, 2026·28 searches this week

View on USPTO TSDR Find similar marks

TRU

USPTO Trademark Record

REGISTERED

TRUE BLUE

SN 73571742·Reg 1446756·Filed Dec 02, 1985

Owner BLUE CROSS AND BLUE SHIELD ASSOCIATION

Financial, monetary and banking services; insurance services; real estate services.

TRUE BLUE (Serial No. 73571742), Registration No. 1446756, is a registered US trademark filed on Dec 02, 1985 by BLUE CROSS AND BLUE SHIELD ASSOCIATION. This trademark covers Class 036 (Insurance, financial & real estate services).

renewal 40y period: July 07, 2027291 days remaining

Conflict Analysis

Full conflict analysis for TRUE BLUE (SN 73571742) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

TRUE BLUE (Reg. #1446756) is a registered US trademark that has been protecting its owner, BLUE CROSS AND BLUE SHIELD ASSOCIATION, since 1985. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 02, 1985

SERIAL

73571742

REG#

1446756

REGISTERED

Jul 07, 1987

Filing Information

StatusREGISTERED

Filing DateDec 02, 1985

Serial Number73571742

Registration No.1446756

Registration DateJul 07, 1987

Status DateJul 18, 2017

Published for OppositionMay 13, 1986

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 101, 102

First use anywhere: Jul 19, 1985

First use in commerce: Jul 19, 1985

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

30 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 07, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 08, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 08, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 08, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 08, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 08, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 18, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jul 18, 2017

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jul 18, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 13, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Jun 08, 2017

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 07, 2016

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 07, 2007

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 07, 2007

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

May 31, 2007

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

May 04, 2007

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

May 04, 2007

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

CASE FILE IN TICRS

Oct 23, 2006

CASE FILE IN TICRS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 16, 2002

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Aug 04, 1993

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Apr 12, 1993

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jul 07, 1987

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

May 13, 1986

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Apr 13, 1986

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 11, 1986

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 06, 1986

ASSIGNED TO EXAMINER

Other Marks by BLUE CROSS AND BLUE SHIELD ASSOCIATION

Additional USPTO filings from the same owner.

LOG

LogoMark

73053441

BLUE CROSS AND BLUE SHIELD ASSOCIATION

REGISTERED

BLU

BLUE CROSS BLUE SHIELD GLOBAL SOLUTIONS

98844539

Blue Cross and Blue Shield Association

REGISTERED

BLU

BLUE CROSS

78661548

Blue Cross and Blue Shield Association

REGISTERED

BLU

BLUE SHIELD

78661918

Blue Cross and Blue Shield Association

REGISTERED

Other Marks in Class 036 — Insurance, financial & real estate services

Recently filed and registered marks in the same international class.

TRU

TRUE BLUE

88183805

Capitol Federal Savings Bank

REGISTERED

TRU

TRUE BLUE

74258681

ILLINOIS TOOL WORKS INC

REGISTERED

TRU

TRUE BLUE

87396870

Capitol Federal Savings Bank

REGISTERED

TRU

TRUE BLUE

85886320

Capitol Federal Savings Bank

REGISTERED

Other Marks by Stacey J. Watson, Esq.

Additional USPTO filings handled by the same attorney of record.

EVC

EVCAN

98899540

REGISTERED

CEN

CENTERFLOW

98549297

97655303

LogoMark

73053441

REGISTERED

TRUE BLUE

Run a conflict check

Other Marks by BLUE CROSS AND BLUE SHIELD ASSOCIATION

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by Stacey J. Watson, Esq.

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company