Who owns the TRUE COST CHALLENGE trademark?

The TRUE COST CHALLENGE trademark is owned by Counsel Financial Services.

What class is the TRUE COST CHALLENGE trademark registered in?

The TRUE COST CHALLENGE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for TRUE COST CHALLENGE?

The USPTO serial number for TRUE COST CHALLENGE is 77163490.

What is the registration number for TRUE COST CHALLENGE?

TRUE COST CHALLENGE is registered under USPTO registration number 3408239.

Sealvo

Home Search: TRUE COST CHALLENGETRUE COST CHALLENGE #77163490

Back

Updated Sep 29, 2026·12 searches this week

View on USPTO TSDR Find similar marks

TRU

USPTO Trademark Record

ABANDONED

TRUE COST CHALLENGE

SN 77163490·Reg 3408239·Filed Apr 23, 2007

Owner Counsel Financial Services

Financial, monetary and banking services; insurance services; real estate services.

TRUE COST CHALLENGE (Serial No. 77163490), Registration No. 3408239, is a abandoned US trademark filed on Apr 23, 2007 by Counsel Financial Services. This trademark covers Class 036 (Insurance, financial & real estate services).

Conflict Analysis

Full conflict analysis for TRUE COST CHALLENGE (SN 77163490) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

TRUE COST CHALLENGE (Reg. #3408239) is an abandoned US trademark that was filed in 2007 but has since been abandoned. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 23, 2007

SERIAL

77163490

REG#

3408239

REGISTERED

Apr 08, 2008

Filing Information

StatusABANDONED

Filing DateApr 23, 2007

Serial Number77163490

Registration No.3408239

Registration DateApr 08, 2008

Status DateNov 14, 2014

Published for OppositionJan 22, 2008

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Apr 20, 2007

First use in commerce: Apr 20, 2007

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

23 events

CANCELLED SEC. 8 (6-YR)

Nov 14, 2014

CANCELLED SEC. 8 (6-YR)

UNDELIVERABLE MAIL - COURTESY COPY MAILED

May 09, 2008

UNDELIVERABLE MAIL - COURTESY COPY MAILED

REGISTERED-PRINCIPAL REGISTER

Apr 08, 2008

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jan 22, 2008

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jan 02, 2008

NOTICE OF PUBLICATION

ASSIGNED TO LIE

Dec 19, 2007

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Dec 19, 2007

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 09, 2007

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 08, 2007

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 08, 2007

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 08, 2007

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Oct 22, 2007

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Oct 22, 2007

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Oct 22, 2007

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 04, 2007

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 04, 2007

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 04, 2007

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 29, 2007

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NON-FINAL ACTION WRITTEN

Aug 08, 2007

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Aug 08, 2007

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 08, 2007

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Aug 06, 2007

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Apr 26, 2007

NEW APPLICATION ENTERED

Other Marks by Counsel Financial Services

Additional USPTO filings from the same owner.

LIT

LITIGATION IN THE 21ST CENTURY

77503080

Counsel Financial Services

ABANDONED

COU

COUNSEL FINANCIAL PARTNERSHIP PROGRAM

77538448

Counsel Financial Services

ABANDONED

BET

BETTER THAN A BANK

77436746

Counsel Financial Services

ABANDONED

SAM

SAME DAY CASH ACCESS

77333076

Counsel Financial Services

ABANDONED

Other Marks in Class 036 — Insurance, financial & real estate services

Recently filed and registered marks in the same international class.

TRU

TRUE COST CHALLENGE

77295371

Counsel Financial Services, LLC

ABANDONED

TRU

TRUE COST TO OWN

85104898

Edmunds.com, Inc.

REGISTERED

COS

COST STABILIZER

98231602

Cambia Health Solutions, Inc.

REGISTERED

COS

COST IMPROVE

90028172

Scanio, David Paul

REGISTERED

TRUE COST CHALLENGE

Run a conflict check

Other Marks by Counsel Financial Services

Other Marks in Class 036 — Insurance, financial & real estate services

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company