Who owns the ULTIMATE CHOICE trademark?

The ULTIMATE CHOICE trademark is owned by HERTZ SYSTEM, INC..

What class is the ULTIMATE CHOICE trademark registered in?

The ULTIMATE CHOICE trademark is registered in Class 039 (Transportation, travel & storage services).

What is the serial number for ULTIMATE CHOICE?

The USPTO serial number for ULTIMATE CHOICE is 86896371.

What is the registration number for ULTIMATE CHOICE?

ULTIMATE CHOICE is registered under USPTO registration number 5177777.

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ULT

USPTO Trademark Record

REGISTERED

ULTIMATE CHOICE

SN 86896371·Reg 5177777·Filed Feb 03, 2016

Owner HERTZ SYSTEM, INC.

Transport; packaging and storage of goods; travel arrangement.

ULTIMATE CHOICE (Serial No. 86896371), Registration No. 5177777, is a registered US trademark filed on Feb 03, 2016 by HERTZ SYSTEM, INC.. This trademark covers Class 039 (Transportation, travel & storage services).

renewal 10y period: April 05, 2027187 days remaining

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Full conflict analysis for ULTIMATE CHOICE (SN 86896371) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

ULTIMATE CHOICE (Reg. #5177777) is a registered US trademark that has been protecting its owner, HERTZ SYSTEM, INC., since 2016. The mark covers Class 039 (Transportation, travel & storage services). Goods and services include Transport; packaging and storage of goods; travel arrangement.. The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 03, 2016

SERIAL

86896371

REG#

5177777

REGISTERED

Apr 04, 2017

Filing Information

StatusREGISTERED

Filing DateFeb 03, 2016

Serial Number86896371

Registration No.5177777

Registration DateApr 04, 2017

Status DateMar 19, 2023

Published for OppositionJul 05, 2016

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 039Transportation, travel & storage services

US codes: 100, 105

First use anywhere: Feb 16, 2016

First use in commerce: Feb 16, 2016

Transport; packaging and storage of goods; travel arrangement.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

32 events

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 30, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 04, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 11, 2024

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 19, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Mar 19, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 18, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Sep 02, 2022

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Apr 04, 2022

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 14, 2021

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 07, 2021

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 06, 2017

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 19, 2017

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED-PRINCIPAL REGISTER

Apr 04, 2017

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Feb 28, 2017

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Feb 25, 2017

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 25, 2017

CASE ASSIGNED TO INTENT TO USE PARALEGAL

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Feb 25, 2017

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

TEAS STATEMENT OF USE RECEIVED

Feb 07, 2017

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 07, 2017

USE AMENDMENT FILED

ASSIGNED TO EXAMINER

Nov 01, 2016

ASSIGNED TO EXAMINER

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 30, 2016

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 05, 2016

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 05, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 15, 2016

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LAW OFFICE PUBLICATION REVIEW COMPLETED

May 31, 2016

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 23, 2016

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

May 19, 2016

ASSIGNED TO EXAMINER

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Feb 25, 2016

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

ASSIGNED TO LIE

Feb 18, 2016

ASSIGNED TO LIE

TEAS VOLUNTARY AMENDMENT RECEIVED

Feb 10, 2016

TEAS VOLUNTARY AMENDMENT RECEIVED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 08, 2016

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 06, 2016

NEW APPLICATION ENTERED

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