Who owns the UNDERSTANDING WHAT COUNTS trademark?

The UNDERSTANDING WHAT COUNTS trademark is owned by Peter J. Messina & Associates, Ltd..

What class is the UNDERSTANDING WHAT COUNTS trademark registered in?

The UNDERSTANDING WHAT COUNTS trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for UNDERSTANDING WHAT COUNTS?

The USPTO serial number for UNDERSTANDING WHAT COUNTS is 99138029.

What is the registration number for UNDERSTANDING WHAT COUNTS?

UNDERSTANDING WHAT COUNTS is registered under USPTO registration number 8042023.

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UND

USPTO Trademark Record

REGISTERED

UNDERSTANDING WHAT COUNTS

SN 99138029·Reg 8042023·Filed Apr 15, 2025

Owner Peter J. Messina & Associates, Ltd.

Advertising; business management, organization and administration; office functions.

UNDERSTANDING WHAT COUNTS (Serial No. 99138029), Registration No. 8042023, is a registered US trademark filed on Apr 15, 2025 by Peter J. Messina & Associates, Ltd.. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: November 25, 2031

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Mark Intelligence

UNDERSTANDING WHAT COUNTS (Reg. #8042023) is a registered US trademark that has been protecting its owner, Peter J. Messina & Associates, Ltd., since 2025. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 15, 2025

SERIAL

99138029

REG#

8042023

REGISTERED

Nov 25, 2025

Filing Information

StatusREGISTERED

Filing DateApr 15, 2025

Serial Number99138029

Registration No.8042023

Registration DateNov 25, 2025

Status DateNov 25, 2025

Published for OppositionOct 07, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jul 01, 2012

First use in commerce: Jul 01, 2012

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Nov 25, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Nov 25, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Oct 07, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 07, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 01, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Sep 10, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 10, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

Apr 15, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Apr 15, 2025

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 15, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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