Who owns the VIVA LA JEFA trademark?

The VIVA LA JEFA trademark is owned by Exito & Co. LLC.

What class is the VIVA LA JEFA trademark registered in?

The VIVA LA JEFA trademark is registered in Class 016 (Paper goods, books & stationery), Class 021 (Household utensils, cookware & glassware).

What is the serial number for VIVA LA JEFA?

The USPTO serial number for VIVA LA JEFA is 98705957.

What is the registration number for VIVA LA JEFA?

VIVA LA JEFA is registered under USPTO registration number 7878415.

VIV

USPTO Trademark Record

REGISTERED

VIVA LA JEFA

SN 98705957·Reg 7878415·Filed Aug 19, 2024

Owner Exito & Co. LLC

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

VIVA LA JEFA (Serial No. 98705957), Registration No. 7878415, is a registered US trademark filed on Aug 19, 2024 by Exito & Co. LLC. This trademark covers Class 016 (Paper goods, books & stationery), Class 021 (Household utensils, cookware & glassware).

early section 8: August 05, 2031

Mark Intelligence

VIVA LA JEFA (Reg. #7878415) is a registered US trademark that has been protecting its owner, Exito & Co. LLC, since 2024. The mark covers Class 016 (Paper goods, books & stationery) and Class 021 (Household utensils, cookware & glassware) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 19, 2024

SERIAL

98705957

REG#

7878415

REGISTERED

Aug 05, 2025

Owner

Applicant

Exito & Co. LLC

Entity

LLC

State

Address

6428 Fourteenth St, Alexandria, VA, 22307

Country

Attorney

NameTaylor M. Tieman

Address

3 Malaga Cove Plaza, Suite 202, Palos Verdes Estates, CA 90274, United States

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Filing Information

StatusREGISTERED

Filing DateAug 19, 2024

Serial Number98705957

Registration No.7878415

Registration DateAug 05, 2025

Status DateAug 05, 2025

Published for OppositionJun 17, 2025

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Dec 16, 2019

First use in commerce: Dec 16, 2019

Class 021Household utensils, cookware & glassware

US codes: 002, 013, 023, 029, 030, 033, 040, 050

First use anywhere: Dec 16, 2019

First use in commerce: Dec 16, 2019

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

16 events

REGISTERED-PRINCIPAL REGISTER

Aug 05, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 05, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jun 17, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 17, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 11, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

May 15, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

May 15, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

May 15, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

May 15, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 15, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION WRITTEN

Mar 05, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Mar 05, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 05, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Feb 25, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 17, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 19, 2024

NEW APPLICATION ENTERED

VIVA LA JEFA

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Other Marks in Class 016 — Paper goods, books & stationery

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