Who owns the WHAT THE FIT trademark?

The WHAT THE FIT trademark is owned by Lions Gate Entertainment Inc..

What class is the WHAT THE FIT trademark registered in?

The WHAT THE FIT trademark is registered in Class 009 (Electronics, software & scientific instruments).

What is the serial number for WHAT THE FIT?

The USPTO serial number for WHAT THE FIT is 87760963.

What is the registration number for WHAT THE FIT?

WHAT THE FIT is registered under USPTO registration number 5944807.

WHA

USPTO Trademark Record

REGISTERED

WHAT THE FIT

SN 87760963·Reg 5944807·Filed Jan 18, 2018

Owner Lions Gate Entertainment Inc.

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.

WHAT THE FIT (Serial No. 87760963), Registration No. 5944807, is a registered US trademark filed on Jan 18, 2018 by Lions Gate Entertainment Inc.. This trademark covers Class 009 (Electronics, software & scientific instruments).

Section 8/9 declaration window: December 24, 2029

Mark Intelligence

WHAT THE FIT (Reg. #5944807) is a registered US trademark that has been protecting its owner, Lions Gate Entertainment Inc., since 2018. The mark covers Class 009 (Electronics, software & scientific instruments). Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 18, 2018

SERIAL

87760963

REG#

5944807

REGISTERED

Dec 24, 2019

Owner

Applicant

Lions Gate Entertainment Inc.

Entity

Corporation

State

Address

2700 Colorado Avenue, Santa Monica, CA, 90404

Country

Attorney

NameBrittany E. Kandela

Law firm

Brittany E. Kandela Kilpatrick Townsend & Stockton LLP

Docket

1086108

Address

1801 Century Park East, Suite 2300, Los Angeles, CA 90067, United States

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Filing Information

StatusREGISTERED

Filing DateJan 18, 2018

Serial Number87760963

Registration No.5944807

Registration DateDec 24, 2019

Status DateMay 03, 2025

Published for OppositionSep 11, 2018

Next RenewalDecember 24, 2029

Mark TypeStandard characters

Attorney Docket1086108

Status DescriptionLive and registered, Section 8 and 15 accepted

Filing Signals

FILED

2018

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

First use anywhere: Mar 15, 2018

First use in commerce: Mar 15, 2018

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

39 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 29, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 29, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 29, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 29, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 03, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 03, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

May 03, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jan 15, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 24, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Dec 24, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Nov 19, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 18, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 16, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Nov 16, 2019

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Nov 06, 2019

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Nov 06, 2019

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 02, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 30, 2019

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 30, 2019

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Apr 30, 2019

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 06, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 11, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 11, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 22, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 05, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Jul 17, 2018

ASSIGNED TO LIE

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 17, 2018

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 17, 2018

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 17, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 17, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 05, 2018

TEAS RESPONSE TO OFFICE ACTION RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 09, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 09, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NON-FINAL ACTION WRITTEN

Mar 27, 2018

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Mar 27, 2018

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 27, 2018

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Mar 26, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 30, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 22, 2018

NEW APPLICATION ENTERED

WHAT THE FIT

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