Who owns the WHAT THE WHAT?! trademark?

The WHAT THE WHAT?! trademark is owned by Well Why Not Media LLC.

What class is the WHAT THE WHAT?! trademark registered in?

The WHAT THE WHAT?! trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for WHAT THE WHAT?!?

The USPTO serial number for WHAT THE WHAT?! is 97439504.

What is the registration number for WHAT THE WHAT?!?

WHAT THE WHAT?! is registered under USPTO registration number 7106217.

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Home Search: WHAT THE WHAT?!WHAT THE WHAT?! #97439504

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Updated Sep 17, 2026·14 searches this week

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WHA

USPTO Trademark Record

REGISTERED

WHAT THE WHAT?!

SN 97439504·Reg 7106217·Filed Jun 02, 2022

Owner Well Why Not Media LLC

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

WHAT THE WHAT?! (Serial No. 97439504), Registration No. 7106217, is a registered US trademark filed on Jun 02, 2022 by Well Why Not Media LLC. This trademark covers Class 028 (Games, toys & sporting goods).

early section 8: July 11, 2029

Conflict Analysis

Full conflict analysis for WHAT THE WHAT?! (SN 97439504) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

WHAT THE WHAT?! (Reg. #7106217) is a registered US trademark that has been protecting its owner, Well Why Not Media LLC, since 2022. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 02, 2022

SERIAL

97439504

REG#

7106217

REGISTERED

Jul 11, 2023

Filing Information

StatusREGISTERED

Filing DateJun 02, 2022

Serial Number97439504

Registration No.7106217

Registration DateJul 11, 2023

Status DateJul 11, 2023

Published for OppositionApr 25, 2023

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Dec 20, 2021

First use in commerce: Dec 20, 2021

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

15 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 30, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 30, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 30, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 30, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 30, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Aug 30, 2023

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

REGISTERED-PRINCIPAL REGISTER

Jul 11, 2023

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 11, 2023

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Apr 25, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 25, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 05, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Mar 20, 2023

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 20, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 09, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jun 06, 2022

NEW APPLICATION ENTERED

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