Who owns the WHATCOUNTS trademark?

The WHATCOUNTS trademark is owned by WhatCounts, Inc..

What is the serial number for WHATCOUNTS?

The USPTO serial number for WHATCOUNTS is 87352952.

What is the registration number for WHATCOUNTS?

WHATCOUNTS is registered under USPTO registration number 5646187.

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Updated Sep 25, 2026·10 searches this week

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USPTO Trademark Record

REGISTERED

WHATCOUNTS

Q: What class is the WHATCOUNTS trademark registered in?

The WHATCOUNTS trademark is registered in Class 038 (Telecommunications services), Class 035 (Advertising, business management & retail services).

SN 87352952·Reg 5646187·Filed Feb 28, 2017

Owner WhatCounts, Inc.

Telecommunications.; Advertising; business management, organization and administration; office functions.

WHATCOUNTS (Serial No. 87352952), Registration No. 5646187, is a registered US trademark filed on Feb 28, 2017 by WhatCounts, Inc.. This trademark covers Class 038 (Telecommunications services), Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: January 08, 2029

Conflict Analysis

Full conflict analysis for WHATCOUNTS (SN 87352952) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

WHATCOUNTS (Reg. #5646187) is a registered US trademark that has been protecting its owner, WhatCounts, Inc., since 2017. The mark covers Class 038 (Telecommunications services) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Telecommunications.; Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 28, 2017

SERIAL

87352952

REG#

5646187

REGISTERED

Jan 08, 2019

Filing Information

StatusREGISTERED

Filing DateFeb 28, 2017

Serial Number87352952

Registration No.5646187

Registration DateJan 08, 2019

Status DateMay 12, 2025

Published for OppositionOct 23, 2018

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 038Telecommunications services

US codes: 100, 101, 104

First use anywhere: May 23, 1998

First use in commerce: May 23, 1998

Telecommunications.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: May 23, 1998

First use in commerce: May 23, 1998

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

50 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 12, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 12, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

May 12, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 07, 2025

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS SECTION 8 & 15 RECEIVED

Jan 17, 2025

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 16, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 16, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 18, 2024

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 21, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 08, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 03, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 03, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 03, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 10, 2023

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED-PRINCIPAL REGISTER

Jan 08, 2019

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Oct 23, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 23, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 03, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 19, 2018

LAW OFFICE PUBLICATION REVIEW COMPLETED

EXAMINERS AMENDMENT E-MAILED

Sep 12, 2018

EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Sep 12, 2018

EXAMINER'S AMENDMENT ENTERED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Sep 12, 2018

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Sep 12, 2018

EXAMINERS AMENDMENT -WRITTEN

PREVIOUS ALLOWANCE COUNT WITHDRAWN

Sep 12, 2018

PREVIOUS ALLOWANCE COUNT WITHDRAWN

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 12, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

WITHDRAWN FROM PUB - OG REVIEW QUERY

Jul 31, 2018

WITHDRAWN FROM PUB - OG REVIEW QUERY

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 17, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 27, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 27, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNED TO LIE

Jun 22, 2018

ASSIGNED TO LIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 08, 2018

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 14, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION E-MAILED

Dec 14, 2017

NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Dec 14, 2017

NON-FINAL ACTION WRITTEN

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 22, 2017

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 21, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 21, 2017

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

May 24, 2017

NON-FINAL ACTION WRITTEN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 24, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION E-MAILED

May 24, 2017

NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

May 24, 2017

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 24, 2017

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 24, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 23, 2017

ASSIGNED TO EXAMINER

NOTICE OF PSEUDO MARK E-MAILED

Mar 08, 2017

NOTICE OF PSEUDO MARK E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 07, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 03, 2017

NEW APPLICATION ENTERED

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