Who owns the WHAT’S BEHIND THE DROP trademark?

The WHAT’S BEHIND THE DROP trademark is owned by GUERLAIN.

What is the serial number for WHAT’S BEHIND THE DROP?

The USPTO serial number for WHAT’S BEHIND THE DROP is 79420375.

What is the registration number for WHAT’S BEHIND THE DROP?

WHAT’S BEHIND THE DROP is registered under USPTO registration number 8097970.

WHA

USPTO Trademark Record

REGISTERED

WHAT’S BEHIND THE DROP

Q: What class is the WHAT’S BEHIND THE DROP trademark registered in?

The WHAT’S BEHIND THE DROP trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 041 (Education & entertainment services).

SN 79420375·Reg 8097970·Filed Dec 19, 2024

Owner GUERLAIN

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Education; providing of training; entertainment; sporting and cultural activities.

WHAT’S BEHIND THE DROP (Serial No. 79420375), Registration No. 8097970, is a registered US trademark filed on Dec 19, 2024 by GUERLAIN. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 041 (Education & entertainment services).

early section 8: January 13, 2032

Mark Intelligence

WHAT’S BEHIND THE DROP (Reg. #8097970) is a registered US trademark that has been protecting its owner, GUERLAIN, since 2024. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 041 (Education & entertainment services) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 19, 2024

SERIAL

79420375

REG#

8097970

REGISTERED

Jan 13, 2026

Owner

Applicant

GUERLAIN

Entity

S.A.S / S.A.R.L (French)

Address

68 avenue des Champs-Élysées, F-75008 Paris

Country

Attorney

NameAllison Strickland Ricketts

Law firm

Allison Strickland Ricketts Fross Zelnick Lehrman & Zissu P.C.

Docket

GNS 2510847

Address

151 West 42nd St., 17th Fl., New York, NY 10036, United States

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Filing Information

StatusREGISTERED

Filing DateDec 19, 2024

Serial Number79420375

Registration No.8097970

Registration DateJan 13, 2026

Status DateJan 13, 2026

Published for OppositionNov 25, 2025

Mark TypeStandard characters

Attorney DocketGNS 2510847

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 041Education & entertainment services

US codes: 100, 101, 107

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

22 events

FINAL DECISION TRANSACTION PROCESSED BY IB

Aug 06, 2026

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION PROCESSED

Jul 19, 2026

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE SENT TO IB

Jul 19, 2026

FINAL DISPOSITION NOTICE SENT TO IB

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Apr 13, 2026

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

REGISTERED-PRINCIPAL REGISTER

Jan 13, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 13, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Nov 25, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 25, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 19, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 23, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 22, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 22, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 22, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

REFUSAL PROCESSED BY IB

Aug 23, 2025

REFUSAL PROCESSED BY IB

REFUSAL PROCESSED BY MPU

Aug 02, 2025

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Aug 02, 2025

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Jun 11, 2025

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Jun 10, 2025

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Jun 03, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 31, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Mar 31, 2025

APPLICATION FILING RECEIPT MAILED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Mar 27, 2025

SN ASSIGNED FOR SECT 66A APPL FROM IB

WHAT’S BEHIND THE DROP

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Other Marks by GUERLAIN

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Allison Strickland Ricketts

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