Who owns the WHAT'S HOT! WHAT'S COOL! trademark?

The WHAT'S HOT! WHAT'S COOL! trademark is owned by North American Association of Food Equipment Manufacturers.

What is the serial number for WHAT'S HOT! WHAT'S COOL!?

The USPTO serial number for WHAT'S HOT! WHAT'S COOL! is 98565121.

What is the registration number for WHAT'S HOT! WHAT'S COOL!?

WHAT'S HOT! WHAT'S COOL! is registered under USPTO registration number 8346520.

WHA

USPTO Trademark Record

REGISTERED

WHAT'S HOT! WHAT'S COOL!

Q: What class is the WHAT'S HOT! WHAT'S COOL! trademark registered in?

The WHAT'S HOT! WHAT'S COOL! trademark is registered in Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

SN 98565121·Reg 8346520·Filed May 23, 2024

Owner North American Association of Food Equipment Manufacturers

Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.

WHAT'S HOT! WHAT'S COOL! (Serial No. 98565121), Registration No. 8346520, is a registered US trademark filed on May 23, 2024 by North American Association of Food Equipment Manufacturers. This trademark covers Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

early section 8: July 14, 2032

Mark Intelligence

WHAT'S HOT! WHAT'S COOL! (Reg. #8346520) is a registered US trademark that has been protecting its owner, North American Association of Food Equipment Manufacturers, since 2024. The mark covers Class 035 (Advertising, business management & retail services) and Class 041 (Education & entertainment services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Education; providing of training; .... The mark faced 1 opposition proceeding during prosecution.

FILED

May 23, 2024

SERIAL

98565121

REG#

8346520

REGISTERED

Jul 14, 2026

Owner

Applicant

North American Association of Food Equipment Manufacturers

Entity

Not Provided

State

Address

161 N. Clark Street, Suite 2020, Chicago, IL, 60601

Country

Attorney

NameMelissa A. Vallone

Law firm

Melissa A. Vallone Barnes & Thornburg LLP

Docket

38880410239

Address

One North Wacker Drive, Suite 4400, Chicago, IL 60606-2833, United States

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Filing Information

StatusREGISTERED

Filing DateMay 23, 2024

Serial Number98565121

Registration No.8346520

Registration DateJul 14, 2026

Status DateJul 14, 2026

Published for OppositionJun 10, 2025

Mark TypeStandard characters

Attorney Docket38880410239

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: May 31, 2024

First use in commerce: May 31, 2024

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: May 31, 2024

First use in commerce: May 31, 2024

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

22 events

REGISTERED-PRINCIPAL REGISTER

Jul 14, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 14, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 25, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 25, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 10, 2026

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 09, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Dec 22, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Dec 22, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 30, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jun 10, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 10, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 04, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 10, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 07, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 07, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

May 07, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Feb 21, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Feb 21, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 21, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 06, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 01, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 23, 2024

NEW APPLICATION ENTERED

WHAT'S HOT! WHAT'S COOL!

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Other Marks by North American Association of Food Equipment Manufacturers

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