Who owns the WHERE LOYALTY LIVES trademark?

The WHERE LOYALTY LIVES trademark is owned by South Dakota State University Foundation.

What is the serial number for WHERE LOYALTY LIVES?

The USPTO serial number for WHERE LOYALTY LIVES is 99517480.

What is the registration number for WHERE LOYALTY LIVES?

WHERE LOYALTY LIVES is registered under USPTO registration number 0.

WHE

USPTO Trademark Record

PENDING

WHERE LOYALTY LIVES

Q: What class is the WHERE LOYALTY LIVES trademark registered in?

The WHERE LOYALTY LIVES trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

SN 99517480·Reg 0·Filed Nov 26, 2025

Owner South Dakota State University Foundation

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; entertainment; sporting and cultural activities.

WHERE LOYALTY LIVES (Serial No. 99517480), Registration No. 0, is a pending US trademark filed on Nov 26, 2025 by South Dakota State University Foundation. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

Mark Intelligence

WHERE LOYALTY LIVES (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services) and Class 041 (Education & entertainment services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 26, 2025

SERIAL

99517480

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

South Dakota State University Foundation

Entity

Non-Profit Corporation

State

Address

815 Medary Avenue, Brookings, SD, 57006

Country

Attorney

NameJoel Edgar Engel III

Law firm

Joel Edgar Engel III WOODS, FULLER, SHULTZ & SMITH P.C.

Docket

67636

Address

300 S. Phillips Ave. Suite 300, Sioux Falls, SD 57104, United States

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Filing Information

StatusPENDING

Filing DateNov 26, 2025

Serial Number99517480

Registration No.0

Registration DateDec 31, 1969

Status DateJul 21, 2026

Published for OppositionJul 21, 2026

Mark TypeStandard characters

Attorney Docket67636

Status DescriptionLive and pending, published for opposition

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

Class 041Education & entertainment services

US codes: 100, 101, 107

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

14 events

PUBLISHED FOR OPPOSITION

Jul 21, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 21, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 15, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 24, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 24, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 24, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 24, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION WRITTEN

Apr 01, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Apr 01, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 01, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Mar 31, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Nov 26, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 26, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Nov 26, 2025

APPLICATION FILING RECEIPT MAILED

WHERE LOYALTY LIVES

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Other Marks by South Dakota State University Foundation

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