Who owns the WHICH EMOTION WILL YOU CHOOSE trademark?

The WHICH EMOTION WILL YOU CHOOSE trademark is owned by L'OREAL.

What class is the WHICH EMOTION WILL YOU CHOOSE trademark registered in?

The WHICH EMOTION WILL YOU CHOOSE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for WHICH EMOTION WILL YOU CHOOSE?

The USPTO serial number for WHICH EMOTION WILL YOU CHOOSE is 99294534.

What is the registration number for WHICH EMOTION WILL YOU CHOOSE?

WHICH EMOTION WILL YOU CHOOSE is registered under USPTO registration number 8078540.

WHI

USPTO Trademark Record

REGISTERED

WHICH EMOTION WILL YOU CHOOSE

SN 99294534·Reg 8078540·Filed Jul 21, 2025

Owner L'OREAL

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

WHICH EMOTION WILL YOU CHOOSE (Serial No. 99294534), Registration No. 8078540, is a registered US trademark filed on Jul 21, 2025 by L'OREAL. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: December 23, 2031

Mark Intelligence

WHICH EMOTION WILL YOU CHOOSE (Reg. #8078540) is a registered US trademark that has been protecting its owner, L'OREAL, since 2025. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 21, 2025

SERIAL

99294534

REG#

8078540

REGISTERED

Dec 23, 2025

Owner

Applicant

L'OREAL

Entity

S.A. (French / Swiss)

Address

14 Rue Royale, Paris, 75008

Country

Attorney

NameDyan Finguerra-DuCharme

Law firm

Dyan Finguerra-DuCharme Pryor Cashman LLP

Docket

20321.02840

Address

7 Times Square, New York, NY 10036, United States

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Filing Information

StatusREGISTERED

Filing DateJul 21, 2025

Serial Number99294534

Registration No.8078540

Registration DateDec 23, 2025

Status DateDec 23, 2025

Published for OppositionNov 04, 2025

Mark TypeStandard characters

Attorney Docket20321.02840

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Dec 23, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Dec 23, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Nov 04, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 04, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 29, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Oct 02, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Oct 02, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Oct 02, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Oct 02, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 02, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NON-FINAL ACTION WRITTEN

Sep 30, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 30, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 30, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Aug 22, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Jul 21, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jul 21, 2025

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 21, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

WHICH EMOTION WILL YOU CHOOSE

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Other Marks by L'OREAL

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Dyan Finguerra-DuCharme

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