Who owns the WISE LOAN trademark?

The WISE LOAN trademark is owned by Essential Lending, Inc..

What class is the WISE LOAN trademark registered in?

The WISE LOAN trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for WISE LOAN?

The USPTO serial number for WISE LOAN is 98323458.

What is the registration number for WISE LOAN?

WISE LOAN is registered under USPTO registration number 7970080.

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Updated Sep 27, 2026·8 searches this week

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WIS

USPTO Trademark Record

REGISTERED

WISE LOAN

SN 98323458·Reg 7970080·Filed Dec 20, 2023

Owner Essential Lending, Inc.

Advertising; business management, organization and administration; office functions.

WISE LOAN (Serial No. 98323458), Registration No. 7970080, is a registered US trademark filed on Dec 20, 2023 by Essential Lending, Inc.. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: September 30, 2031

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Mark Intelligence

WISE LOAN (Reg. #7970080) is a registered US trademark that has been protecting its owner, Essential Lending, Inc., since 2023. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 20, 2023

SERIAL

98323458

REG#

7970080

REGISTERED

Sep 30, 2025

Filing Information

StatusREGISTERED

Filing DateDec 20, 2023

Serial Number98323458

Registration No.7970080

Registration DateSep 30, 2025

Status DateSep 30, 2025

Published for OppositionDec 10, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 17, 2025

First use in commerce: Apr 17, 2025

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

22 events

REGISTERED-PRINCIPAL REGISTER

Sep 30, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 30, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 09, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 09, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 05, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Sep 05, 2025

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Apr 17, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 17, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 04, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 10, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 10, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 04, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 15, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 28, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 28, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 28, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jul 26, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jul 26, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 26, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jul 18, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 29, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 20, 2023

NEW APPLICATION ENTERED

Other Marks by Essential Lending, Inc.

Additional USPTO filings from the same owner.

NES

NEST EGG REWARDS

97863009

Essential Lending, Inc.

REGISTERED

ESS

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90879473

Essential Lending, Inc.

REGISTERED

WIS

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90879499

Essential Lending, Inc.

ABANDONED

NES

NEST EGG

90879490

Essential Lending, Inc.

ABANDONED

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