Who owns the 100 YEARS. MILLIONS OF DREAMS. trademark?

The 100 YEARS. MILLIONS OF DREAMS. trademark is owned by American Family Mutual Insurance Company, S.I..

What class is the 100 YEARS. MILLIONS OF DREAMS. trademark registered in?

The 100 YEARS. MILLIONS OF DREAMS. trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for 100 YEARS. MILLIONS OF DREAMS.?

The USPTO serial number for 100 YEARS. MILLIONS OF DREAMS. is 99656358.

What is the registration number for 100 YEARS. MILLIONS OF DREAMS.?

100 YEARS. MILLIONS OF DREAMS. is registered under USPTO registration number 0.

100

USPTO Trademark Record

PENDING

100 YEARS. MILLIONS OF DREAMS.

SN 99656358·Reg 0·Filed Feb 17, 2026

Owner American Family Mutual Insurance Company, S.I.

Financial, monetary and banking services; insurance services; real estate services.

100 YEARS. MILLIONS OF DREAMS. (Serial No. 99656358), Registration No. 0, is a pending US trademark filed on Feb 17, 2026 by American Family Mutual Insurance Company, S.I.. This trademark covers Class 036 (Insurance, financial & real estate services).

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Mark Intelligence

100 YEARS. MILLIONS OF DREAMS. (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 17, 2026

SERIAL

99656358

REG#

Owner

Applicant

American Family Mutual Insurance Company, S.I.

Entity

Corporation

State

Address

6000 American Parkway, Suite 5000, Madison, WI, 53783

Country

Attorney

NameTricia Lynn Schulz

Law firm

Tricia Lynn Schulz Foley & Lardner LLP

Docket

071295-4042

Address

150 E. GILMAN STREET, Suite 5000, Madison, WI 53703, United States

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Filing Information

StatusPENDING

Filing DateFeb 17, 2026

Serial Number99656358

Registration No.0

Status DateSep 15, 2026

Published for OppositionSep 15, 2026

Mark TypeStandard characters

Attorney Docket071295-4042

Status DescriptionLive and pending, published for opposition

Filing Signals

FILED

2026

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

14 events

PUBLISHED FOR OPPOSITION

Sep 15, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 15, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 09, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 18, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 12, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 12, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 12, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO EXAMINER

Jun 15, 2026

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Jun 15, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jun 15, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 15, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 13, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 17, 2026

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 17, 2026

APPLICATION FILING RECEIPT MAILED

100 YEARS. MILLIONS OF DREAMS.

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Other Marks by American Family Mutual Insurance Company, S.I.

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