AFA

USPTO Trademark Record

REGISTERED

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO

Q: Who owns the · A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO trademark?

The · A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO trademark is owned by BECLE, S.A.B. DE C.V..

Q: What class is the · A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO trademark registered in?

The · A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO trademark is registered in Class 033 (Alcoholic beverages (except beer)).

Q: What is the serial number for · A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO?

The USPTO serial number for · A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO is 98764532.

SN 98764532·Reg 8487612·Filed Sep 23, 2024

Owner BECLE, S.A.B. DE C.V.

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO (Serial No. 98764532), Registration No. 8487612, is a registered US trademark filed on Sep 23, 2024 by BECLE, S.A.B. DE C.V.. This trademark covers Class 033 (Alcoholic beverages (except beer)).

early section 8: October 06, 2032

Mark Intelligence

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO (Reg. #8487612) is a registered US trademark that has been protecting its owner, BECLE, S.A.B. DE C.V., since 2024. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 23, 2024

SERIAL

98764532

REG#

8487612

REGISTERED

Oct 06, 2026

Owner

Applicant

BECLE, S.A.B. DE C.V.

Entity

Corporation

Address

ALVARO OBREGON, 800 Guillermo González Camarena, 4th Fl., Mexico City, 01210

Country

Attorney

NameMargarita Wallach, Esq.

Law firm

Margarita Wallach, Esq. McCarter & English, LLP

Docket

138848-10054

Address

250 W. 55th Street, 13th Floor, New York, NY 10019, United States

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Filing Information

StatusREGISTERED

Filing DateSep 23, 2024

Serial Number98764532

Registration No.8487612

Registration DateOct 06, 2026

Status DateOct 06, 2026

Published for OppositionDec 23, 2025

Mark TypeDesign with words

Attorney Docket138848-10054

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

First use anywhere: Jul 31, 2024

First use in commerce: Jul 31, 2024

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

33 events

REGISTERED-PRINCIPAL REGISTER

Oct 06, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 06, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 16, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 16, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Sep 08, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Aug 03, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Aug 03, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 17, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 23, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 23, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 17, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 22, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 13, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 13, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 13, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Aug 05, 2025

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Aug 05, 2025

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

NON-FINAL ACTION WRITTEN

May 13, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 13, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 13, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

Apr 29, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 28, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Apr 28, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Jan 24, 2025

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Jan 24, 2025

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

NON-FINAL ACTION WRITTEN

Oct 27, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Oct 27, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Oct 27, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Oct 24, 2024

ASSIGNED TO EXAMINER

Oct 24, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 21, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

Oct 21, 2024

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Sep 23, 2024

NEW APPLICATION ENTERED

· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO

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Other Marks by BECLE, S.A.B. DE C.V.

Other Marks in Class 033 — Alcoholic beverages (except beer)

Other Marks by Margarita Wallach, Esq.

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