Who owns the A NEW WAY TO PRESS PLAY trademark?

The A NEW WAY TO PRESS PLAY trademark is owned by Lumiere AI LLC.

What class is the A NEW WAY TO PRESS PLAY trademark registered in?

The A NEW WAY TO PRESS PLAY trademark is registered in Class 042 (Scientific, technology & SaaS services).

What is the serial number for A NEW WAY TO PRESS PLAY?

The USPTO serial number for A NEW WAY TO PRESS PLAY is 99373723.

What is the registration number for A NEW WAY TO PRESS PLAY?

A NEW WAY TO PRESS PLAY is registered under USPTO registration number 0.

ANE

USPTO Trademark Record

PENDING

A NEW WAY TO PRESS PLAY

SN 99373723·Reg 0·Filed Sep 04, 2025

Owner Lumiere AI LLC

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

A NEW WAY TO PRESS PLAY (Serial No. 99373723), Registration No. 0, is a pending US trademark filed on Sep 04, 2025 by Lumiere AI LLC. This trademark covers Class 042 (Scientific, technology & SaaS services).

Statement of Use due: October 14, 20268 days remaining

Mark Intelligence

A NEW WAY TO PRESS PLAY (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 042 (Scientific, technology & SaaS services). Goods and services include Scientific and technological services and research and design relating thereto; industrial analysis, industrial research.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 04, 2025

SERIAL

99373723

REG#

Owner

Applicant

Lumiere AI LLC

Entity

LLC

State

Address

16 Broadway, Beverly, MA, 01915

Country

Attorney

NameMatthew Saunders

Law firm

Matthew Saunders Saunders & Silverstein LLP

Docket

1520.404.22

Address

14 Cedar Street, Suite 224, Amesbury, MA 01913, United States

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Filing Information

StatusPENDING

Filing DateSep 04, 2025

Serial Number99373723

Registration No.0

Status DateApr 14, 2026

Published for OppositionFeb 17, 2026

Mark TypeStandard characters

Attorney Docket1520.404.22

Status DescriptionLive and pending, notice of allowance issued

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 042Scientific, technology & SaaS services

US codes: 100, 101

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 14, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Feb 17, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 17, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 11, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jan 26, 2026

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 26, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 23, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 04, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Sep 04, 2025

APPLICATION FILING RECEIPT MAILED

A NEW WAY TO PRESS PLAY

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Other Marks by Lumiere AI LLC

Other Marks in Class 042 — Scientific, technology & SaaS services

Other Marks by Matthew Saunders

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